Principal Product Manager - Customer Data Platform

GEICO•Bethesda, MD

1d•Hybrid

About The Position

GEICO is undergoing a multi-year technology transformation to reimagine the customer experience in the insurance industry. We are seeking accomplished, customer-obsessed, and results-oriented Principal Product Managers to build and drive our Customer Data Platform (CDP) roadmap. The CDP will enable a single view of our customers by combining multiple data sources to support operational and analytical use cases across sales, claims, servicing, marketing, and fraud prevention. Our vision is to evolve the CDP into an ultimate data experience for product-led growth and business professionals who are not comfortable with code. This role requires an expert who plans on leading the revolution in customer experiences through our cutting-edge CDP, shaping the landscape for GEICO to thrive in an ever-evolving environment with the power of data. This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD; Dallas, TX.

Requirements

Bachelor’s degree in Computer Science or equivalent and related experience.
7+ years of proven experience as a Product Manager.
4+ years in managing Customer Data Platforms.
Technologies for CDP PMs to be familiar with Graph and Cassandra, ADLS especially Iceberg, Snowflake, Kafka, Flink, ElasticSearch and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL.
Strong strategic thinking, analytical, and problem-solving skills.
Excellent communication and interpersonal skills.
Proven ability to lead cross-functional teams and deliver results in an iterative development environment.
4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product.
Alignment-building expertise - you listen, understand, and influence at a near-executive level.
Fluency with concepts like unique identifier, API, ETL etc.
Data proficiency - you can source, analyze, and present quantitative and qualitative data.
Excellent writing skills - you write clearly and concisely, favoring plain language over jargon.
Initiative - you take ownership of problems when next steps aren't clear.
Contribute a deep knowledge of customer data integration, identity resolution, and the related competitive landscape.

Nice To Haves

Insurance industry experience is a plus.
An Engineering background is a plus.
Experience building Data Platforms.

Responsibilities

Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs.
Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams.
Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals.
Identify new data sources and onboard existing data sources to the CDP.
Evolve our identity resolution models (deterministic and probabilistic).
Build and run queries to answer questions and build segments, and build solutions for users of CDP to be able to self-serve.
Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team.
Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities.
Help build the product roadmap, define user stories, and drive trade-off decisions.
Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively.
Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results.
Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions.
Present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups.
Own the product end-to-end by developing business models, defining and analyzing success metrics, and managing strategic projects.
Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business.
Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable (our customers choose to use), Viable (the solution works within the constraints of the business), Usable (our customers can figure out how to use) and Feasible (our engineers have the skills and technology to implement).