Principal Product Designer

Gradial•Seattle, WA

2d•$150,000 - $175,000

About The Position

Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here. The Role We’re looking for a Principle Product Designer to help shape what world-class design looks like at Gradial. This is a senior individual contributor role for someone who loves big, messy product problems and knows how to turn them into experiences that feel clear, thoughtful, and surprisingly fun to use. You’ll work closely with the Head of Product, product engineers, FDEs, customer-facing teams, and company leadership to design an AI-native platform for enterprise marketing teams. You’ll move between systems and craft every day: understanding complex workflows, mapping user journeys, prototyping new ideas, and polishing the details that make a product feel genuinely thoughtful, from the main interaction all the way down to an empty state, loading moment, or tiny bit of copy. This role is ideal for a designer who likes building, not just handing off. Someone who can think in systems, prototype quickly, partner deeply with technical teams, and bring a strong point of view on how powerful enterprise software can feel simple, trustworthy, and enjoyable.

Requirements

Significant experience (6-8 years) designing complex B2B, SaaS, enterprise, AI, workflow, productivity, or collaboration products.
A portfolio that shows strong product thinking, systems thinking, interaction design, visual craft, and real product impact.
Ability to make complex workflows feel simple, clear, and trustworthy.
Strong UX fundamentals across information architecture, interaction patterns, accessibility, usability, and design systems.
Excellent visual and interaction design craft, with sharp attention to detail.
Comfort working in ambiguity and turning loose problems into clear product experiences.
Strong product judgment around when to push for quality, when to simplify, and when to ship.
Clear communication and storytelling skills.
Experience partnering closely with product, engineering, customer-facing teams, and leadership.
Curiosity about AI-native products and how thoughtful design can make powerful systems feel more human.

Nice To Haves

Experience designing AI, automation, enterprise workflow, martech, content, collaboration, or productivity products.
Experience building or scaling design systems in fast-moving product environments.
Experience using research, product analytics, UX audits, or customer feedback loops to improve product quality.
Experience working with highly technical, builder-oriented teams.

Responsibilities

Lead design for complex, high-impact product areas from early ambiguity through shipped product.
Turn enterprise marketing workflows into experiences that feel intuitive, fast, and easy to trust.
Define UX patterns for AI-assisted work, including how users give direction, understand progress, review outcomes, and recover when things go sideways.
Partner with product, engineering, and customer-facing teams to shape user journeys, requirements, product flows, and success metrics.
Create flows, prototypes, interaction models, and polished UI that make complex work feel approachable.
Raise the quality bar across the product through strong UX fundamentals, visual craft, accessibility, consistency, and taste.
Evolve Gradial’s design system, product patterns, and interaction standards as the product scales.
Use customer feedback, product data, research, internal audits, and strong judgment to guide design decisions.
Spot UX gaps before they become product debt, and turn them into high-leverage improvements.
Tell clear, compelling product stories that help teams align around user problems, design direction, and tradeoffs.