Principal Product Designer

SoFi•Seattle, WA

About The Position

As a Principal Designer, you will raise the quality bar, ship world‑class member experiences, and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem. You’ll set a 12–24 month design vision, lead with craft, and use AI‑powered tools to move faster without compromising quality. You influence at the org level while staying hands‑on with the work. Lead 0–1 company‑level big bets from problem framing to shipped MVP and iteration creating step‑change value for SoFi members. Turn strategy into clear bets, roadmaps, and high‑quality product outcomes. Own cross‑surface, system‑level experiences that connect SIPS into a coherent, delightful member journey. Model IC leadership: no direct reports; high influence.

Requirements

Track record leading multi‑team, multi‑quarter initiatives and shipping at scale across mobile and web.
Mastery in IA, interaction design, and visual systems; you sweat details and can teach others how.
Strong product sense: you frame problems, make trade‑offs clear, and tie craft to outcomes.
Comfortable in regulated domains; you partner well with Compliance, Risk/Fraud, and Security.
Fluency with experimentation, analytics, and instrumentation; you measure what you ship.
Exceptional storytelling and influence with executives and cross‑functional leaders.
Deep collaboration skills in distributed teams; you bring clarity, momentum, and calm.
Tools: Figma and modern prototyping; practical experience with AI‑powered design/research tooling.

Nice To Haves

Fintech or personal finance experience; data visualization at scale; marketplace/e‑commerce patterns.
Systems thinking across platform surfaces and shared services.

Responsibilities

Define and socialize a clear design vision and north stars for one or more SIPS domains.
Translate vision into decision principles, experience frameworks, and measurable bets.
Architect patterns and systems (tokens, components, journeys) that scale across web, iOS, and Android.
Champion accessibility (WCAG 2.2 AA), privacy/security by design, and compliant, member‑first solutions.
Partner with Research and Data Science to de‑risk decisions, validate value, and instrument for learning.
Use experiments (A/B, holdouts, guardrails) to improve outcomes with confidence.
Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
Unblock ambiguity; simplify complex flows; land production‑ready work faster with AI‑assisted build, testing, and documentation.
Build strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing/Ops.
Mentor senior designers; raise org capability through modeling, critique, and improved presentation standards.
Be a power user of AI‑assisted design and research tools (e.g., Figma AI, Cursor, advanced prototyping, content/UX writing assistants, code‑adjacent tools).
Establish best practices for prompt design, AI‑accelerated exploration, quick prototyping, and documentation with a human‑in‑the-loop quality bar.