Principal Product Designer - Customer Lifecycle

Ancestry•Lehi, UT

6d•$162,000 - $192,000•Remote

About The Position

Ancestry is seeking a Principal Product Designer to join their End-to-End Experience (E2E) team. This specialized group focuses on ensuring cohesive, high-quality, and valuable customer experiences across product areas. The role involves shaping Ancestry's holistic presence, connecting touch-points into a seamless journey, identifying gaps and inconsistencies, and partnering with teams to elevate the entire ecosystem. The Principal Product Designer will also collaborate with Product Marketing to ensure the value of experiences is clearly communicated and consistently reflected in the product. This position reports to the Design Director of the E2E team and involves close collaboration with product, design, engineering, research, content, marketing, and customer support teams to ensure every part of the customer journey is intentional, connected, and aligned with the broader strategy.

Requirements

Strong experience in product design, with a track record of working across teams and influencing outcomes beyond your immediate scope.
Comfortable operating as a lead individual contributor — setting direction while also being hands-on in execution.
Deep understanding of end-to-end customer journeys and experience design.
Experience working on complex, multi-surface products where consistency and cohesion are critical.
Ability to connect product experience with product marketing and storytelling — ensuring users understand the value of what they’re using.
Strong systems thinker who can zoom out to see the big picture and zoom in to refine details.
Excellent communicator and collaborator who can align diverse stakeholders.
Passionate about creating high-quality, connected experiences that put the user first.

Nice To Haves

Experience with consumer subscription products, digital ecosystems, or value communication within product experiences.

Responsibilities

Lead design initiatives that span multiple product areas, driving consistency, quality, and cohesion.
Partner with product teams to identify friction, gaps, and inconsistencies — and help define solutions that improve the overall journey.
Collaborate closely with Product Marketing to ensure product experiences clearly communicate value, align with messaging, and support go-to-market efforts.
Identify and elevate key moments in the customer journey that drive trust, engagement, and retention.
Translate insights from qualitative research and quantitative data into clear, actionable design direction.
Bring a systems-thinking approach to design, helping teams connect individual features into a broader, unified experience.
Create and guide high-quality design artifacts — including flows, prototypes, and marketing assets.
Guide and evolve our communication standards across email, push, and notifications.
Influence cross-functional partners and stakeholders, aligning teams around shared goals for the customer experience.
Advocate for the customer across the organization, fostering a culture of clarity, empathy, and intentional design.