Principal PMT, Creative Intelligence

Amazon • New York, NY

2d • Onsite

About The Position

Advertising is becoming a real-time, personalized medium. The brands that win the next decade will be the ones whose creative learns: every impression teaching the next, every signal shaping what gets made and who sees it. Creation, delivery, learning, and improvement operating as one compounding system. Amazon Ads is building that system. We sit at the intersection of the world's richest commerce signals and the largest advertising surfaces on the internet. You will own the AI creative orchestration agent that governs what gets made, in what sequence, at what quality bar, and using which models. You will set the science research priorities that determine how the system delivers broadcast-quality video commercials at scale. You will operate with significant independence on initiatives where the opportunity and path are not yet defined, partnering directly with engineering, applied science, design, and product leadership across the organization.

Requirements

• 7+ years of technical product or program management experience
• Bachelor's degree
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience as a strong leader who can prioritize well, communicate clearly and effectively influence across cross-functional teams
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience working with and influencing senior level stakeholders

Nice To Haves

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Responsibilities

• Own the Creative Orchestration Agent: You own the product definition for the AI agent that sits between the intelligence layer (what does this brand need, what has worked, what signal says to try next) and the generation models (video, image, audio, copy). This agent is the execution layer of the creative system. You define its decision logic: how it sequences creative production, how it selects and routes across foundation models, how it enforces brand compliance, and how it determines when an asset meets the quality bar for a given surface. You own the product requirements for what "broadcast-ready" means and how the system achieves it without human intervention at scale.
• Prioritize the Science Research Agenda for Video: You set the product priorities that direct applied science investment toward solving the hardest problem in AI creative: producing video commercials that meet television and streaming quality standards. You define the research questions (motion coherence, temporal consistency, brand fidelity, audio-visual alignment), sequence them against advertiser value, and hold science accountable to product-grade outcomes. You translate model capabilities into product milestones and product milestones into science requirements.
• The Design and Optimization Contract: This role sits in an organization where design and optimization share a single leadership structure. That is intentional. You will define the product framework that governs how creative quality and optimization performance coexist as objectives. The orchestration agent must respect the quality bar that design sets. Human creative judgment is a product input, not a constraint to be overridden.

Benefits

• sign-on payments
• restricted stock units (RSUs)
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal