Principal Payment Product Marketing & Readiness Manager

Capital One • McLean, IL

1d • $138,100 - $189,200

About The Position

The Principal Payment Product Marketing & Readiness Manager crafts compelling product narratives, go-to-market launches, and high-impact content to drive adoption of consumer and commercial issuing solutions. The role translates complex payment products into engaging campaigns, clear positioning, and accessible enablement materials. It works across multidisciplinary teams to help internal groups and external audiences—including issuers, merchants, and digital enablers—understand the value, vision, and practical application of payment solutions in a fast-paced global environment.

The position creates product messaging and positioning frameworks, develops content for multiple channels, and supports Product Knowledge Managers with messaging and campaign content for training and client-facing materials. It monitors market developments and customer feedback to refine messaging and leads promotional, narrative, and content readiness for product launches, feature releases, and technical enhancements.

Requirements

• High school diploma, GED, or equivalent certification.
• At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications, or creative campaign execution.
• Strong marketing and storytelling background, including the ability to translate complex products into clear and engaging campaigns and materials.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Journalism, or Business.
• 6 or more years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing.
• Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns.
• Experience in payments, fintech, or financial services.
• A strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials.
• Ability to distill intricate concepts into simple, high-impact storytelling.
• Experience working with product or technical teams to translate technical specifications into consumer-facing value propositions.

Responsibilities

• Translate complex product features into clear, benefit-driven narratives and positioning frameworks for different audience segments.
• Create marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for internal and external stakeholders.
• Support Product Knowledge Managers by providing core messaging, narrative frameworks, and campaign content for training materials and client-facing toolkits.
• Monitor market developments, emerging themes, and customer feedback to refine product messaging, positioning, and promotional strategies.
• Lead promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: High school or GED