Principal Marketing Technologist - Analytics & Implementation

Procore Technologies • Austin, TX

2d • Onsite

About The Position

We’re looking for a Principal Marketing Technologist to join Procore’s Digital Marketing team. In this role, you’ll serve as the primary technical architect for our global web analytics and tracking infrastructure. Your primary goal is to ensure 100% data integrity while providing the technical foundation that powers our marketing performance analysis. As a Principal Marketing Technologist, you’ll partner with web developers and marketing stakeholders to bridge the gap between technical site changes and actionable data insights. Use your mastery of Adobe Launch, expertise in GTM, and strong understanding of data privacy to build a world-class analytics ecosystem that drives global business decisions. If you are a technical powerhouse who loves owning the "how" behind the data—join us. This position reports to the Director of SEO and Marketing Performance and will be based in our Austin office. We’re looking for someone to join us immediately.

Requirements

• 8+ years of experience in digital analytics implementation, data engineering, or marketing technology.
• Expert-level proficiency in Adobe Launch and Adobe Analytics administration is mandatory.
• Extensive experience managing enterprise-scale Google Tag Manager environments and complex tag deployments.
• Proven technical command of JavaScript, HTML, and CSS specifically tailored for tag management and web tracking solutions.
• Proven ability to architect complex dashboards and visualizations that communicate technical data clearly to non-technical audiences.
• Self-directed professional with a track record of leading major technical migrations and platform governance without daily oversight.
• Solid understanding of global data privacy regulations (such as GDPR and CCPA) as they relate to web tracking and consent management.
• Experience with Data Layer design and documentation, specifically focused on Event-Driven Data Layers.

Responsibilities

• Lead the end-to-end technical architecture and day-to-day management of Adobe Launch, including rule creation, data element configuration, and custom code deployments.
• Develop and maintain automated Adobe Analytics Workspaces and dashboards to provide real-time visibility for marketing teams and executive leadership.
• Audit website tracking implementation regularly to identify gaps and ensure consistent data collection across all digital properties.
• Partner with the Marketing Performance team to translate complex business questions into technical tracking specifications and data layer requirements.
• Design and implement robust data layer strategies to support advanced attribution and cross-platform data consistency.
• Manage and audit Google Tag Manager (GTM) containers to ensure seamless deployment and accuracy of third-party media and performance tags.
• Act as the primary subject matter expert for all web tracking technologies, ensuring site performance and technical governance standards are maintained.
• Collaborate with legal and security teams to ensure all tracking implementations adhere to global privacy standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed