Principal Marketing

Rocket Companies•Lewisville, TX

1d•$62,250 - $138,000

About The Position

The Principal Marketing (Digital Marketing) role owns the Xome digital acquisition and optimization strategy. This role drives traffic, engagement, and conversions across paid and owned channels through hands-on execution, analytics, and continuous testing. About the role: Own and execute digital marketing strategy across SEM, SEO, paid social, display, and CRO Lead site and app analytics, translating performance data into clear business insights Drive conversion rate optimization through A/B and multivariate testing Create, optimize, and scale paid search and paid social campaigns Build and maintain performance dashboards and reporting Forecast performance trends, manage budgets, and report spend to finance Partner cross-functionally with product, engineering, creative, analytics, and legal Manage agencies and ensure best-practice execution across platforms About you

Requirements

4+ years of hands-on digital marketing experience in a data-driven environment
Proven ownership of digital programs from strategy through execution and reporting
Deep experience with paid media, CRO, and analytics
Strong testing mindset and comfort working with large data sets
Experience managing budgets and agencies
Ability to communicate insights clearly to senior stakeholders
Experience with tools like Google Analytics, Looker Studio, Tableau, Power BI, SEMRush and a burning desire to leverage cutting edge AI tools and platforms as new marketing strategies burst onto the scene!

Nice To Haves

Google Ads, Microsoft Advertising, or paid social certifications
Experience in real estate, financial services, or eCommerce
Ability to tie marketing performance to revenue and customer LTV

Responsibilities

Own and execute digital marketing strategy across SEM, SEO, paid social, display, and CRO
Lead site and app analytics, translating performance data into clear business insights
Drive conversion rate optimization through A/B and multivariate testing
Create, optimize, and scale paid search and paid social campaigns
Build and maintain performance dashboards and reporting
Forecast performance trends, manage budgets, and report spend to finance
Partner cross-functionally with product, engineering, creative, analytics, and legal
Manage agencies and ensure best-practice execution across platforms

Benefits

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
Simply put: We’ve got your back.
Check out our full list of Benefits and Perks.
medical
dental
vision benefits
401K retirement plan
paid-time off