Member Marketing Analyst, Principal

Blue Shield of California•El Dorado, AR

6d•Hybrid

About The Position

Your Role The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value. You will partner closely with the Member Data Analyst, the Member Marketing Campaign Strategy team, Communications Governance, and the Marketing Center of Excellence to translate insights into clear strategic guidance, elevate digital and web engagement approaches, and align upstream brand and acquisition activity to downstream member and operational outcomes. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Responsibilities Your Work In this role, you will:

Requirements

Requires a bachelor's degree and/or equivalent combination of education and experience
Requires at least 10 years of experience in marketing analytics, digital marketing, member engagement, lifecycle marketing, or related roles
Requires experience working with marketing insights, performance reporting, and customer or member engagement data to inform strategy
Requires demonstrated understanding of digital, web, and lifecycle marketing best practices, particularly in regulated or complex industries
Requires experience partnering with marketing strategy, campaign, or experience design teams to influence decisions without owning execution
Ability to translate complex data and analysis into clear, actionable strategic guidance for non‑technical audiences
Strong communication and collaboration skills, with comfort operating across analytics, strategy, and creative teams

Nice To Haves

Familiarity with member or customer experience measurement concepts, including engagement, retention, NPS, and lifetime value strongly preferred

Responsibilities

Serve as a strategic partner to the Member Marketing team, translating engagement, retention, Net Promoter Score (NPS), and Lifetime Value (LTV) insights into actionable implications for member welcome, engagement, and retention strategies
Act as the primary interpreter of analytics and measurement outputs, helping marketing teams understand what insights mean for channel strategy, experience design, and messaging
Support Member Welcome by identifying opportunities to improve confidence, trust, and engagement using data‑informed perspectives
Act as a strategic advisor to member marketing partners, informing campaign and journey decisions while partnering with Communications Governance and the Marketing Center of Excellence on execution
Integrate NPS and member experience insights into marketing strategy discussions, helping teams connect satisfaction and trust signals to changes in member engagement approaches
Partner with Marketing Strategy to support goal‑setting, learning agendas, and prioritization by surfacing themes, patterns, and opportunities emerging from performance insights
Bring subject‑matter expertise in digital media, web experience, and lifecycle engagement to elevate current marketing strategies and improve how experiences show up for members
Help identify new ways to frame and communicate the value and cost of healthcare benefits based on observed member behavior, engagement patterns, and sentiment
Collaborate cross‑functionally with analytics, digital, content, and operational partners to ensure insights are consistently reflected in member‑facing strategies
Support ongoing optimization by synthesizing learnings across campaigns and initiatives, highlighting recurring opportunities and risks for retention and lifetime value