Principal Marketing Specialist - Aortic

Medtronic•Minneapolis, MN

3d•$115,200 - $172,800•Hybrid

About The Position

Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. This role is for the Aortic US Downstream Marketing team, focusing on Abdominal, Thoracic, and Ancillary product lines. The position requires a deep understanding of the US Aortic market to leverage tools and tactics with US customers, strengthen Medtronic Aortic's presence, and increase market share. The specialist will provide sales teams with technical and promotional support, contribute to the marketing plan's development and execution, and engage with Key Opinion Leaders (KOLs) and scientific societies to gather feedback. The role involves becoming a subject matter expert on the US Aortic Market, including customer needs, competitive dynamics, portfolio positioning, and engagement strategies. The specialist will interact with Vascular Surgeons, Interventionalists, Providers, Purchasers, and Payers, and will be responsible for implementing and tracking marketing plan actions. This role is part of a team of regional US marketers working closely with the global marketing team and various internal functions and leadership levels.

Requirements

7+ years of medical device marketing, or related customer-facing experience (e.g., sales, clinical, medical science, training & education).
5 years with an advanced degree.
Strong written and oral communication skills.
Bachelor's degree in marketing or a medical device-related discipline (e.g., business, marketing, communications, biomedical engineering, biochemistry).
Good understanding of the US healthcare system.
Experience with physician engagement activities and events.
Experience with digital product marketing campaigns.
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Nice To Haves

MBA
Understanding of aortic disease, therapies, and products.
Experience in US medical device therapy and market development.
Experience being in a cath lab or operating suite (even if just as an observer).
Proven strategic thinking and business acumen.

Responsibilities

Drive implementation of marketing strategies and initiatives in the US.
Develop and execute the US marketing plan for the Aortic business.
Lead and execute digital marketing strategies, both customer-oriented and direct-to-patient, to increase therapy awareness.
Own responsibility for all business analytics related to key product lines within the Aortic portfolio, including Annual Operating Plan, strategic forecasts, segmentation, targeting, and sales performance metrics.
Work in close relationship with Sales, Analytics, Training & Education, Global Marketing, and Medical Science.
Manage relationships with key external stakeholders, including providers, payers, and clinical societies.
Lead product and services value proposition dissemination across the customer base.
Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio.
Act as the voice of the customer, identifying customer's product-related unmet needs and innovative engagement methods.
Analyze clinical data and communicate findings to internal teams to ensure confident clinical data messaging for sales teams.
Build robust business analytics to inform sales forecasts and product planning.
Work with management and sales teams to target and develop Key Opinion Leaders with ongoing Medtronic initiatives.
Engage cross-functionally with different internal stakeholders to drive team planning and promotional activities.
Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results.
Support the Sales Team with field rides, case observations, and customer visits.
Interface with several different business functions including Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement, and Business Admin to drive business results.
Be present in the field often to meet objectives related to product knowledge, technical support, KOL management, marketing plan execution, and market trend analysis.

Benefits

Competitive Salary
Flexible Benefits Package
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)