Principal, Marketing, Brand Strategy, & External Affairs

Invariant LLC•Washington, DC

1d•$250,000 - $300,000

About The Position

Invariant seeks an experienced marketing executive to lead the firm's marketing and brand program as Marketing, Brand Strategy & External Affairs Principal — someone who thrives at the intersection of PR, brand, communications, business strategy, and external affairs. In this role, you will own the strategy and execution of Invariant's firmwide marketing program, strengthening the firm's brand, visibility, thought leadership, and market position in partnership with our leadership. As a critical member of the Operations team, you will be a direct report to the COO, with support in place upon arrival and the ability to hire a manager-level direct report as the function grows. Invariant is a different kind of firm. We view brand communications, corporate reputation, public affairs, and government relations as most effective when working in tandem, crafting a narrative that builds coalitions and moves audiences. Invariant’s integrated model offers our clients the full suite of sophisticated advocacy, communications strategy, and legislative and regulatory analysis and execution. Invariant has a highly entrepreneurial structure, with a firm full of “strategist doers” who, regardless of tenure or seniority, remain hands-on with their work and follow through on promises to clients and colleagues. Excellence in your work is paramount for this individual.

Requirements

15+ years of progressive leadership experience in strategic marketing, brand strategy, communications, public affairs, or corporate affairs
Demonstrated success developing integrated marketing and communications strategies that achieve measurable business objectives.
Exceptional judgment, executive presence, and ability to influence senior leaders, both internally and externally.
Established relationships with media and industry leaders that translate into firm visibility.
Fluency in today's owned-channel marketing environment — content strategy, digital publishing, SEO, and audience-building — and how it applies to a relationship-driven, client services firm.
Experience leading internal communications, with the ability to direct a manager-level team member on day-to-day execution in this area.
Outstanding writer, editor, and researcher with a high bar for quality and results.
Excellent organizational and time-management skills, balancing multiple workstreams and competing deadlines with precision.
A self-starter who can perform under pressure and thrive in an unpredictable work schedule.
History of building collaborative, high-performing teams.
Proficient with digital software and technology, including tools such as Cision, Meltwater, Microsoft Word, Excel, and PowerPoint.

Nice To Haves

Experience marketing a professional or client services firm (law, consulting, communications, public affairs, finance, investor relations, or a related sector) is strongly preferred.

Responsibilities

Serve as the firm's senior-most authority on brand and marketing strategy, advising the COO and practice group leaders on positioning, reputation, and go-to-market decisions that shape Invariant's growth.
Build and lead a growing marketing team, including a manager-level direct report who will manage the firm's day-to-day internal communications.
Lead initiatives that elevate the firm's external profile, including strategic partnerships, speaking opportunities, awards, content strategy, and industry engagement.
Guide the firm's internal communications program, directing a manager-level direct report on day-to-day execution.
Direct our in-house design team, overseeing creative marketing ideation and the execution of marketing and branding initiatives.
Develop compelling messaging and strategic communications for the firm, including executive communications, brand positioning, thought leadership, media relations, and stakeholder engagement.
Identify and pursue opportunities to contribute to new business development through creative marketing approaches.
Build and grow relationships with media, industry leaders, and other influential stakeholders that advance firm’s objectives.
Mentor and develop junior team members while fostering collaboration and a culture of excellence.
Set Invariant’s annual marketing strategy, priorities, budget, calendar, and performance goals.
Own the firm’s brand, narrative, market positioning, visual identity, and standards across channels.
Execute Invariant’s owned-channel program; building and managing the editorial operation.
Lead major firm initiatives such as service launches, new hires and office announcements, awards, events, and internal offering rollouts.