Principal Market Development
About The Position
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Overall Purpose: Identify, develop, and scale market-level business opportunities by conducting market research, applying customer and competitive analytics, creating strategic pricing and offer strategies, and partnering cross-functionally to drive growth across wireless and broadband portfolios. This role focuses on regional and market pricing strategy, including localized offers, packaging, promotions, and convergence opportunities that improve customer value and long-term business outcomes.
Requirements
- Bachelor’s degree (BS/BA) desired.
- 7+ years of related experience.
- Certification is required in some areas.
- Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
- Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment
- Contact with Customers/Candidates/Clients
- Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
- Handling/Proximity to Sensitive Information
Responsibilities
- Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
- Create pricing, packaging, discount, and promotional frameworks tailored to local market conditions, customer needs, competitive intensity, product availability, channel dynamics, and portfolio economics.
- Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
- Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
- Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
- Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Principal
