Principal Market Development

AT&T•Dallas, TX

22h•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth. Job Description Summary: We are looking for a highly skilled, strategic and innovative Principal Product Marketing Manager to not only oversee the development, management, and lifecycle success of a product or group of products but develop the strategic direction for key product categories to grow revenue and margin improvement. As the product owner, you will be responsible for driving the product's strategic direction, ensuring alignment with corporate goals, and delivering measurable business outcomes. This role requires a strong focus on product lifecycle management, which includes multi-year planning, feature optimization, profitability analysis, and product evolution. The successful candidate will leverage market insights, customer feedback, and performance metrics to make data-driven decisions that maximize customer value and financial performance. You will work cross-functionally with marketing, engineering, sales, and other teams to ensure the success of the product portfolio. The ideal candidate will operate as a strategic thought leader, bringing a transformational mindset to how AT&T identifies and monetizes accessory categories. This leader will challenge traditional operating models, uncover new growth vectors, and position accessories as a key lever in customer experience and lifetime value. You will also act as a key contributor to AT&T's marketing strategy, influencing product development, positioning, and go-to-market planning while mentoring less experienced professionals. Key Roles and Responsibilities: In addition to the responsibilities outlined above, the following duties emphasize product management and lifecycle management: Product Lifecycle Ownership: Lead the entire lifecycle of assigned products, from concept and launch to growth, maturity, and eventual retirement. Make critical lifecycle decisions, such as introducing new features, repositioning products, and determining end-of-life strategies. Design and execute customer migration or transition plans for product sunsets to minimize disruption and retain customer satisfaction. Strategic Product Planning: Conduct multi-year product planning to align with corporate goals and evolving market conditions. Develop and maintain comprehensive product roadmaps that prioritize customer needs, market opportunities, and financial objectives. Collaborate with stakeholders to ensure alignment on roadmap priorities and execution timelines. Transformation & Innovation: Reimagine vendor partnerships from transactional to strategic, co-creation relationships, including long term innovations, AT&T first/only offerings. Architect and implement next generation commercial models like consignment and risk-sharing structures. Identify differentiated, high margin products as a strategic lever for margin expansion, differentiation and customer loyalty Performance Monitoring and Optimization: Define and track key performance indicators (KPIs) for product success, including revenue, adoption rates, customer satisfaction, and cost-to-serve. Perform regular health checks on product performance, identify areas for optimization, and growth. Use data analytics and financial modeling to inform product decisions and maximize profitability. Cross-Functional Collaboration: Partner with engineering, sales, marketing, and support teams to ensure seamless product delivery and execution. Act as the primary point of contact and advocate for assigned products, ensuring cross-functional alignment and resolving conflicts. Drive go-to-market strategies in collaboration with sales and marketing teams to ensure successful product launches and adoption. Innovation and Continuous Improvement: Foster a culture of innovation by identifying and implementing emerging technologies and market trends. Recommend process improvements and modern tools for more effective product management and lifecycle execution. Stakeholder Communication and Leadership: Provide regular product updates and strategic recommendations to executive leadership. Act as a mentor and subject-matter expert within the team, guiding less experienced professionals. Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field is required. MBA or advanced degree is preferred but not required. Experience: A minimum of 15+ years of experience in product management, product marketing, or a related field is required. Background in both OEM and retailer environments Demonstrated expertise in managing products through their entire lifecycle, including launches, optimizations, and end-of-life planning. Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels. Principal Functional Skills / Competencies Associated with This Title: The following competencies have been expanded to include a focus on product management and lifecycle management: Business Case Development: Ability to develop and present detailed business cases to justify product investments, feature enhancements, and lifecycle decisions. Product Lifecycle Management (PLM): Expertise in managing products through all phases of the lifecycle, including strategy, execution, and decommissioning. Market Opportunity Analysis: Strong ability to analyze market trends, identify gaps, and propose innovative solutions that drive customer value and competitive advantage. Data-Driven Decision-Making: Proficiency in using data analytics tools to measure product performance and inform strategic decisions. Product Development Strategy: Ability to translate customer needs and market opportunities into actionable product development initiatives. Marketing Strategy and Positioning: Deep understanding of marketing principles to position products effectively in target markets and drive customer adoption. Cross-Functional Leadership: Proven experience in leading cross-functional teams to achieve product and business goals. Customer Focus: Strong customer-centric mindset with an ability to anticipate customer needs and design products that deliver exceptional value. Additional Preferred Skills: Familiarity with Agile methodologies and product management tools (e.g., JIRA, Confluence, Aha!). Experience in telecommunications, technology, or related industries. Knowledge of emerging technologies such as AI, IoT, or cloud computing and their application in product innovation. Supervisory: This role does not require direct supervision but may involve mentoring or leading less experienced team members. • Project Management • Relationship Management • Technology Advising Our Lead Market Development earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $158,200.00 - $237,400.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.

Requirements

Bachelor’s degree in Business, Marketing, Engineering, or a related field is required.
A minimum of 15+ years of experience in product management, product marketing, or a related field is required.
Background in both OEM and retailer environments
Demonstrated expertise in managing products through their entire lifecycle, including launches, optimizations, and end-of-life planning.
Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels.
Ability to develop and present detailed business cases to justify product investments, feature enhancements, and lifecycle decisions.
Expertise in managing products through all phases of the lifecycle, including strategy, execution, and decommissioning.
Strong ability to analyze market trends, identify gaps, and propose innovative solutions that drive customer value and competitive advantage.
Proficiency in using data analytics tools to measure product performance and inform strategic decisions.
Ability to translate customer needs and market opportunities into actionable product development initiatives.
Deep understanding of marketing principles to position products effectively in target markets and drive customer adoption.
Proven experience in leading cross-functional teams to achieve product and business goals.
Strong customer-centric mindset with an ability to anticipate customer needs and design products that deliver exceptional value.

Nice To Haves

MBA or advanced degree is preferred but not required.
Familiarity with Agile methodologies and product management tools (e.g., JIRA, Confluence, Aha!).
Experience in telecommunications, technology, or related industries.
Knowledge of emerging technologies such as AI, IoT, or cloud computing and their application in product innovation.

Responsibilities

Lead the entire lifecycle of assigned products, from concept and launch to growth, maturity, and eventual retirement.
Make critical lifecycle decisions, such as introducing new features, repositioning products, and determining end-of-life strategies.
Design and execute customer migration or transition plans for product sunsets to minimize disruption and retain customer satisfaction.
Conduct multi-year product planning to align with corporate goals and evolving market conditions.
Develop and maintain comprehensive product roadmaps that prioritize customer needs, market opportunities, and financial objectives.
Collaborate with stakeholders to ensure alignment on roadmap priorities and execution timelines.
Reimagine vendor partnerships from transactional to strategic, co-creation relationships, including long term innovations, AT&T first/only offerings.
Architect and implement next generation commercial models like consignment and risk-sharing structures.
Identify differentiated, high margin products as a strategic lever for margin expansion, differentiation and customer loyalty
Define and track key performance indicators (KPIs) for product success, including revenue, adoption rates, customer satisfaction, and cost-to-serve.
Perform regular health checks on product performance, identify areas for optimization, and growth.
Use data analytics and financial modeling to inform product decisions and maximize profitability.
Partner with engineering, sales, marketing, and support teams to ensure seamless product delivery and execution.
Act as the primary point of contact and advocate for assigned products, ensuring cross-functional alignment and resolving conflicts.
Drive go-to-market strategies in collaboration with sales and marketing teams to ensure successful product launches and adoption.
Foster a culture of innovation by identifying and implementing emerging technologies and market trends.
Recommend process improvements and modern tools for more effective product management and lifecycle execution.
Provide regular product updates and strategic recommendations to executive leadership.
Act as a mentor and subject-matter expert within the team, guiding less experienced professionals.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone