Principal Field Marketing Manager

Smartsheet

4h•Remote

About The Position

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. We are seeking a Principal Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for a segment of our Sales organization. In this role, you are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts. This is a role for a seasoned field marketing leader who thrives in evolving environments. You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact. This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.

Requirements

7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus.
Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments.
Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals.
Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.

Nice To Haves

B2B SaaS experience strongly preferred.

Responsibilities

Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support.
Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment.
Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives.
Orchestrate Sales Alignment: Establish and lead regular bi-driectional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.
Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team.
Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage.
Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.
Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.

Benefits

Medical/vision and dental coverage options for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)