Principal Field Marketing Manager (Americas)
About The Position
The Principal Field Marketing Manager (Americas) will join a high-performing Marketing team dedicated to driving global business growth. This role requires a strategic mindset combined with strong execution capabilities to deliver results for the Americas region and the broader company. The individual will act as the key liaison between Sales and Marketing, driving go-to-market strategies that increase solution adoption and generate demand. They will work closely with Sales, Channel, and Marketing teams to collaboratively strategize, plan, and execute initiatives, including account-based marketing, demand generation, regional content, and brand visibility, to achieve business goals across the Americas (North America and Latin America). The company offers a flexible working policy, with in-office presence required on Tuesdays & Thursdays for collaboration, while maintaining flexibility for work-life balance.
Requirements
- 8+ years of experience in field marketing within the B2B SaaS space.
- Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts.
- A strong track record of partnering with Sales and Business Development teams to grow pipeline and revenue.
- The ability to confidently present plans and influence senior sales leaders.
- Experience with analytical tools and a knack for digging into metrics to uncover insights.
- A results-driven mindset with the ability to measure and report campaign effectiveness, especially in terms of qualified sales opportunities.
- Exceptional execution skills and a commitment to delivering high-impact results.
- Experience managing projects across internal Marketing teams and external vendors.
- A solid understanding of the full marketing mix and integrated marketing practices.
- Strategic thinking coupled with strong operational capability.
- A high level of initiative and self-motivation, able to work independently and as part of a team.
Nice To Haves
- Experience within the LegalTech space.
Responsibilities
- Acting as the key liaison between Sales and Marketing—representing Sales within the Marketing team, and Marketing within the Sales team.
- Gathering and sharing insights to align Sales and Marketing around the common goal of the Americas revenue growth.
- Collaborating with Sales Leadership and Customer Success to develop and implement full buyer's journey go-to-market strategies for the Americas that drive topline growth, increase solution adoption, generate demand, and support commercial targets—balancing global initiatives with regional priorities.
- Planning and executing Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals.
- Partnering with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey—filling pipeline gaps and accelerating deals through creative, data-driven tactics.
- Working closely with the corporate marketing team to develop regional content, regional public relations initiatives and a customer advocacy library for use in sales engagement activity, demand generation and PR.
- Managing vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region.
- Cultivating relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce our Americas market presence.
- Collaborating with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts.
- Engaging with our customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty.
- Owning key business metrics—analyzing and reporting on marketing campaign performance, applying insights to refine strategies, and ensuring optimal ROI.
- Managing and allocating regional budgets in line with business priorities.
Benefits
- Flexible working policy
- Market competitive salary
- Annual performance-based bonus
- Comprehensive Health/Vision/Dental/Life Insurance
- 401k Retirement Savings Plan with a company match up to 4%
- Enhanced leave for expecting parents (20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave)
- Flexible time off policy
- Multiple company wellness days each year
- Access to RethinkCare, a global behavioral health platform
- Unlimited access to LinkedIn Learning courses
- Interactive Microsoft courses & training
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
