Principal Engineer

CoCreativ•New York, NY

10d•Hybrid

About The Position

globaledit, a division of CoCreativ, is the leading provider of a powerful SaaS platform that optimizes and accelerates creative production. We are Private Equity-backed, based in New York City & Los Angeles with a well-established client base. Our Clients include leading fashion brands, retailers, and entertainment companies – including Morphe Cosmetics, Rag and Bone, and Warner Bros. This role is a hybrid position based onsite in our offices in Tribeca 3 days per week. The Role We need a technical visionary who gets things done. You'll work with a team of 14 engineers, building and scaling a serverless platform that handles creative production workflows for major brands. This isn't a job where you sit in meetings all day. You'll be in the code, making architecture calls, mentoring engineers, and shipping features. You'll work closely with Product to shape what we build, bringing technical perspective to prioritization and planning. Your team operates with autonomy. Your job is to set direction, remove blockers, and make sure we're solving the right problems the right way. We need someone who can balance "let's move fast" with "let's not break everything."

Requirements

7+ years building software
3+ years leading engineering teams
Deep AWS experience, especially serverless (Lambda, API Gateway, Step Functions)
Strong backend chops (C# is great, but any similar language works if you're solid)
You've managed distributed teams and made it work across time zones
You can review code, make architecture decisions, and explain why your approach is better
You know how to tell Product "no" when you need to
You're a doer. You don't just delegate – you jump in when needed
You can move fast without cutting corners
You're comfortable with ambiguity and figure things out as you go
People like working with you because they can trust you to make smart calls

Nice To Haves

Familiarity with CloudFormation and Azure DevOps
Experience adding AI/ML to existing products (Bedrock, OpenAI, etc.)
Background in creative production, media, or SaaS
Experience with Datadog
AWS cost optimization experience

Responsibilities

Build and Ship
Make architectural decisions for our serverless platform – you own the technical direction
Review code, challenge approaches, and guide the team toward better solutions
Jump into our most important technical problems and get hands on in the code
Identify what's slowing us down (tech debt, process, tooling) and fix it
Drive Results
Work with Product to translate "what we need" into "what we're building"
Keep an eye on AWS costs and performance