Principal Designer

WorkbenchSan Francisco, CA
Onsite

About The Position

Workbench is seeking a visionary Principal Designer to lead our design efforts and shape the future of our platform. As a Principal Designer, you will play a critical role in defining and executing our design strategy across product design, branding, and web design. This role requires a creative leader who can bring expertise, innovation, and a user-first mindset to every project.

Requirements

  • 10+ years of experience in design roles, with a strong portfolio showcasing product design, branding, and web design projects.
  • Proficiency in Figma and other design tools.
  • Strong understanding of user experience principles and a keen eye for detail.
  • Excellent leadership and communication skills.

Nice To Haves

  • Experience with website builders like Wix, WordPress, and Webflow (a plus).
  • Familiarity with CSS or HTML (a plus but not required).

Responsibilities

  • Lead the design vision and strategy for Workbench, ensuring consistency across all touchpoints.
  • Drive the end-to-end product design process, from research and ideation to prototyping and final delivery.
  • Collaborate closely with cross-functional teams, including product, engineering, and marketing, to align design goals with business objectives.
  • Mentor and guide the design team, fostering growth and collaboration.
  • Oversee branding initiatives to ensure a cohesive and compelling visual identity.
  • Advocate for user-centered design through UX research and usability testing.
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