Principal Demand Generation Manager

PTC • Boston, MA

50d • Hybrid

About The Position

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We’re seeking a Principal Demand Generation Manager who is both a strategic thinker and a hands-on executor — a jack-of-all-trades marketer with a required blend of demand generation and field marketing experience. This individual will design and lead integrated marketing programs spanning webinars, executive dinners, regional events, and targeted email campaigns to drive awareness, engagement, and pipeline growth. Reporting directly to the Senior Director of Demand Generation, the ideal candidate is a highly organized, collaborative project leader who can align multiple stakeholders and deliver measurable business results. Arena, a PTC business, helps innovative product companies bring complex products to market faster with cloud-based Product Lifecycle Management (PLM) and Quality Management System (QMS) software. Thousands of high-tech, medical devices, and consumer electronics companies rely on Arena to connect teams, processes, and product data across the entire product lifecycle. Arena operates with the agility of a fast-moving SaaS company while benefiting from the global scale, stability, and resources of PTC.

Requirements

• 6–10 years of B2B marketing experience with a required mix of demand generation and field marketing.
• Proven ability to lead integrated campaigns that drive measurable pipeline and revenue impact.
• Strong project management, communication, and organizational skills are required.
• Proficiency in marketing automation and CRM systems (Marketo and Salesforce preferred).
• Analytical mindset with experience tracking and optimizing performance metrics.
• Collaborative and proactive working style; comfortable navigating a large corporate environment while maintaining a nimble, entrepreneurial approach.

Responsibilities

• Plan, execute, and optimize multi-channel demand programs — including webinars, executive dinners, regional networking events, and tradeshows.
• Lead end-to-end project management — managing timelines, budgets, deliverables, and stakeholder alignment for flawless execution.
• Collaborate cross-functionally with sales, product marketing, and corporate teams to align strategy, messaging, and audience targeting.
• Oversee event logistics including venue selection, vendor coordination, invitations, registration, and on-site management.
• Develop and execute nurture and email campaigns that move prospects through the buyer journey.
• Measure, analyze, and report performance to demonstrate ROI and drive continuous improvement.
• Operate with agility and accountability, executing with the speed of a startup while leveraging the resources of a global enterprise.
• Travel approximately 10–15% of the time to support regional events and team meetings.

Benefits

• Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock.
• Certain roles may also be eligible for participation in our equity programs.
• Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed