Principal Demand Generation Manager
About The Position
Reporting to the Senior Director of Demand Generation, this role is responsible for uniting cross-functional stakeholders to develop and execute the biannual, strategic, and integrated Demand Generation and Field Marketing plan. You’ll act as a central connecting point between go-to-market teams—ensuring we align with the company's overarching priorities and deliver measurable growth. The impact you will have: Strategic Alignment: Lead collaboration across Demand Generation, Partner Marketing, Field Marketing, and other key leaders to articulate how integrated half-year plans roll up to company goals, securing executive alignment and approval. Business Driver/SME: Informs and champions transformational operational excellence: A strong, scalable, operating rhythm that drives accountability, transparency, and measurability throughout the campaign development process. Data-Driven Insights: Synthesize complex data and insights to guide executive decision-making and strategic adjustments. Forward Thinking: Advocates and prioritizes a roadmap, asks about the future of integrated campaign development, and identifies and prioritizes high-impact projects to help scale the organization effectively.
Requirements
- 7+ years of professional experience, of which 5+ years of experience are in demand generation in a high-growth SaaS startup.
- Strong communication and stakeholder management skills; skilled at influencing across senior levels.
- Proven ability to build operational frameworks, manage budgets, and drive cross-functional alignment.
- Comfort working in dynamic, fast-paced environments and managing competing priorities.
- Analytical mindset with proficiency in data-driven decision-making and campaign performance analysis.
- Past experience working on integrated campaigns with expertise in end-to-end campaign development, execution, and measurement.
- Prioritize and achieve in an environment that requires fresh thinking and new ideas. Strong growth mindset, having an open mind to new ideas and growth opportunities.
Responsibilities
- Lead collaboration across Demand Generation, Partner Marketing, Field Marketing, and other key leaders to articulate how integrated half-year plans roll up to company goals, securing executive alignment and approval.
- Informs and champions transformational operational excellence: A strong, scalable, operating rhythm that drives accountability, transparency, and measurability throughout the campaign development process.
- Synthesize complex data and insights to guide executive decision-making and strategic adjustments.
- Advocates and prioritizes a roadmap, asks about the future of integrated campaign development, and identifies and prioritizes high-impact projects to help scale the organization effectively.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
