Principal, Data Analytics (Adobe - AA/CJA/WebSDK)

DEPT®
$96,200 - $148,000Remote

About The Position

DEPT® is seeking a Senior Analytics & Identity Engineer to join our forward-deployed architecture squad in North America. This role is a hands-on technical seat focused on Analytics Craft excellence, specializing in web/app telemetry tracking instrumentation, tag container cleanup, and analytics validation reporting. The individual will work directly in complex client environments to audit and clean up double-tracked Web implementations, decommission legacy tracking tags, and configure clean client-side data collection containers. They will also build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes, ensuring end-to-end data trust.

Requirements

  • 6+ years of software engineering experience focusing on web/app analytics instrumentation, tag management systems, or customer telemetry tracking.
  • Deep technical command of client-side data layer design, custom JavaScript tag rules, browser debugging utilities, and server-side event routing.
  • Expert, hands-on configuration mastery across Adobe Experience Platform Web SDK and Mobile SDK (AEP WebSDK / Mobile SDK).
  • Direct development experience utilizing Adobe Launch (Experience Platform Data Collection), configuring extensions, rules, and server-side Event Forwarding.
  • Proven experience debugging data discrepancies and tracking errors using Adobe Analytics and Adobe Customer Journey Analytics (CJA).
  • Ability to coordinate with frontend engineers on edge-based tag optimization and campaign attribution.

Responsibilities

  • Optimize Telemetry & SDKs: Audit and clean up double-tracked SDK implementations, decommission legacy tracking tags, and configure clean client-side data collection containers.
  • Configure Event Forwarding: Configure robust server-side event forwarding mechanisms to securely route web/app behavioral telemetry into downstream customer profile platforms.
  • Remediate Data Discrepancies: Build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes.
  • Clean Up Tag Containers: Re-architect and simplify complex, bloated tag containers to improve page performance and loading latency.
  • Support Attribution Validation: Work hand-in-hand with web architects to optimize edge-based tagging, and journey architects to validate campaign-link attribution.

Benefits

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
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