Principal Consumer Product Marketing Manager (Contractor)

GoFundMe•San Francisco, CA

2d•$91 - $125•Hybrid

About The Position

GoFundMe is seeking a customer-obsessed, insights-driven and savvy Principal Consumer Product Marketing Manager Contractor to lead high-impact, consumer-facing initiatives across their platform. This is a 6-month maternity leave coverage role. The position will be instrumental in shaping compelling product narratives, crafting Go-to-Market (GTM) strategies, and influencing cross-functional teams to drive measurable results across the consumer lifecycle. The role involves connecting people to causes and communities that matter most, requiring the contractor to ramp quickly, operate with a high degree of independence, manage ambiguity, and lead defined initiatives that impact team and company goals. Candidates must be located in the San Francisco Bay Area and will have an in-office requirement of 2-3 times per week.

Requirements

6–10+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives.
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns.
Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none.
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages, paired with prolific writing skills that translate complex ideas into clear, compelling narratives across channels.
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research.
Excellent project management, communication, and stakeholder engagement skills, with the ability to ramp quickly and work effectively in a contractor environment.
Familiarity with tools such as Figma, ClickUp or Asana, Amplitude, and Slack to drive GTM planning and collaboration.

Responsibilities

Lead end-to-end go-to-market strategies that bring products to life, shaping the vision, rallying cross-functional partners, and turning ideas into impactful launches.
Understand ideal customers through data and human insight to define clear segments and craft standout messaging and tactics.
Define, track, and communicate key metrics showing the impact of product marketing efforts on product adoption, engagement, and growth.
Translate business objectives and consumer needs into integrated marketing and channel strategies.
Lead post-launch retrospectives, identify learnings, and translate insights into smarter tests, sharper iterations, and scaled impact.
Utilize a data-driven approach, leveraging quantitative and qualitative insights, including partnership with research, to optimize strategy and performance.
Employ creative and unconventional thinking to solve challenges and help the company stand out in a competitive market.
Leverage journey mapping to understand consumer experiences and inform full-funnel strategies.
Craft clear, differentiated, and emotionally resonant messaging frameworks aligned with business objectives, customer needs, behaviors, and motivations.
Synthesize complex product information and research into clear, compelling product narratives.
Build and maintain messaging frameworks, positioning guides, and audience strategies for use across GoFundMe business teams.
Maintain an understanding of the competitive landscape to ensure messaging and positioning stand out.
Serve as a liaison between Product, Marketing, Research, and Data, translating insights and data into action.
Partner with PMs, Engineers, Researchers, and Designers to inform product strategy and roadmap through consumer insights, competitive landscape, market dynamics, and cultural trends.
Identify and validate product hypotheses through testing frameworks and research-driven feedback loops.
Use research as a foundational input for strategic decision-making across GTM and product marketing efforts.
Ensure alignment across Marketing, Comms, Social, and Growth teams on execution timelines, assets, and performance goals.
Proactively identify risks or misalignments and take initiative to realign plans or surface strategic pivots.
Lead by example with rigor, clarity, and a bias toward action.