Principal Campaign Manager

Cloudflare•San Francisco, CA

2d•Hybrid

About The Position

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth. In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.

Requirements

7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
Proven track record of successful end-to-end campaign management and optimization
Strong problem-solving abilities with experience finding creative solutions within operational constraints
Experience working with AI tools (OpenCode, Claude, Gemini)
Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
Data-driven mindset with experience interpreting information to make smart business decisions
Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
Bias for action and willingness to experiment with new approaches, tactics, and channels

Nice To Haves

Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies)
Background marketing to IT, security, or other technical buyer personas
Experience designing and executing account-based marketing (ABM) programs and campaigns
Experience driving competitive and vertical marketing initiatives

Responsibilities

Own Campaign Strategy & Execution: Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization. Define campaign narrative, target audiences, and success metrics.
Drive Cross-Functional Collaboration: Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams. Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel. Build strong relationships and influence stakeholders across the organization.
Create & Manage Campaign Artifacts: Develop and oversee creation of campaign content working with both internal teams and external resources. Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents. Ensure content consistency and quality across all campaign touchpoints.
Execute Multi-Channel Campaigns: Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels.
Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI.
Deliver Data-Driven Insights: Track key performance indicators (KPIs) for all campaigns. Analyze campaign data to identify trends, opportunities, and areas for improvement. Provide regular, actionable insights and recommendations to leadership and stakeholders.

Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave