Principal Business Analyst (Marketing)
About The Position
Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members. Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels. Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms. Recognized as an expert in own area within the credit union.
Requirements
- Authorized to work in the United States without the need for current or future sponsorship.
- Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
- Recognized as an expert in own area within the credit union.
Responsibilities
- Strategy and planning to align business operations with the credit union’s mission and goals.
- Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness.
- Interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.
- Lead targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities.
- Use member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.
Benefits
- Highly competitive pay
- Generous benefits and perks
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
