Principal Business Analyst, GTM Systems
About The Position
Principal Business Analyst, GTM Systems - Hybrid based in Lexington, MA At Mimecast, we protect organizations from today’s most advanced cyber threats—and we’re growing quickly. As part of our Digital Transformation Office (DTO), the GTM Systems team plays a critical role in shaping the technology and workflows that power our end‑to‑end revenue engine. We’re looking for a Principal Business Analyst to lead complex, cross‑functional initiatives and elevate the impact of our business analysis practice. If you're energized by solving multi‑system challenges, partnering with senior stakeholders, and mentoring fellow analysts, this role offers the chance to shape how our GTM systems scale and evolve. As Principal Business Analyst – GTM Systems, you’ll be the strategic leader driving clarity, structure, and alignment across Salesforce‑centric programs that span the full lead‑to‑order lifecycle. You’ll partner with Sales, Finance, Marketing, Legal, Deal Desk, Operations, and RevOps to translate business needs into actionable requirements—and ensure smooth delivery all the way through user acceptance testing and go‑live. You’ll also serve as a mentor and standards‑setter within the BA team, helping elevate documentation quality, processes, and problem‑solving approaches across workstreams.
Requirements
- Strong background in Salesforce platforms such as CPQ, Revenue Cloud, Sales Cloud, billing, or quote‑to‑cash.
- Deep understanding of GTM processes including lead routing, opportunity management, quoting, pricing, ordering, invoicing, and renewals.
- Proficiency with documentation and collaboration tools like Jira, Confluence, Lucidchart, or Visio.
- Expertise in requirements elicitation, user story writing, BPMN, data flows, and business rules modeling.
- Experience creating UAT scripts, test plans, and partnering closely with QA teams.
- Ability to confidently communicate complex GTM workflows to diverse technical and business audiences.
- A leadership mindset—someone who guides peers, elevates standards, and drives consistency and collaboration across teams.
Nice To Haves
- Salesforce certifications, exposure to Marketo, NetSuite, Clari, or Gong, cybersecurity/SaaS experience, data migration or integration exposure, or familiarity with Agile or change management frameworks.
Responsibilities
- Lead requirements analysis and documentation for Salesforce‑based GTM workflows across lead‑to‑opportunity, quote‑to‑cash, billing, renewals, and customer lifecycle.
- Translate business needs into clear functional specs, user stories, acceptance criteria, and future‑state process designs.
- Create business process flows using BPMN, swimlanes, data flows, and business rules matrices.
- Drive UAT planning and execution while ensuring all teams are aligned and ready for go‑live.
- Develop user guides, process documentation, training materials, and troubleshooting resources for L1 support teams.
- Support QA teams with test scenarios, documentation, and hands‑on collaboration.
- Lead knowledge transfer sessions to ensure stakeholders understand process and system changes.
- Mentor BA peers, set documentation standards, and act as a go‑to resource for complex problem‑solving.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
