GTM Business Systems Leader

Roller • Austin, TX

10d

About The Position

We are looking for a hands-on GTM Systems Leader to own, scale, and optimize our go-to-market technology ecosystem. This role will be responsible for driving the strategy, architecture, and day-to-day execution across Salesforce, HubSpot, integrations, data, and GTM processes . This is a builder role — ideal for someone who enjoys rolling up their sleeves, partnering deeply with Sales, Marketing, Revenue Operations, and Customer Success, and translating business needs into scalable, well-governed systems.

Requirements

• 7+ years of experience in GTM Systems, RevOps, BizOps, or Business Applications
• Deep hands-on experience with Salesforce (admin/configuration required)
• Strong experience with HubSpot (marketing automation, CRM, integrations)
• Proven experience building and supporting integrations (APIs, middleware, ETL tools)
• Strong understanding of GTM data models (leads, contacts, accounts, opportunities, pipeline, ARR)
• Experience partnering with Sales, Marketing, partnerships, and Finance teams

Nice To Haves

• Salesforce certifications (Admin, Advanced Admin, Sales Cloud, etc.)
• Experience with CPQ, billing, or subscription models
• Familiarity with data warehouses and BI tools
• Experience scaling systems in high-growth or SaaS environments

Responsibilities

• GTM Systems Ownership
• Own and operate the end-to-end GTM systems stack, with primary responsibility for Salesforce and HubSpot
• Define the GTM systems roadmap in partnership with Sales, Marketing, partnerships team, and RevOps
• Balance short-term execution with long-term scalability and system health
• Hands-On Configuration & Delivery
• Configure and customize Salesforce and HubSpot (objects, workflows, automations, reports, dashboards)
• Implement and maintain integrations across GTM, finance, and data platforms
• Troubleshoot issues, optimize performance, and continuously improve system usability
• Integrations & Data
• Design and manage integrations using middleware or APIs to ensure reliable data flow
• Partner with data teams to ensure clean, trusted GTM data for reporting and analytics
• Define data models, ownership, and governance for GTM systems
• Enable accurate pipeline, revenue, and funnel reporting
• Process & Enablement
• Partner with Sales, Marketing, partnerships team, and RevOps to design efficient, scalable GTM processes
• Identify opportunities to reduce manual work through automation
• Create documentation, training materials, and enablement for end users
• Act as a trusted advisor on best practices and system usage
• Leadership & Collaboration
• Serve as the primary GTM systems partner for business stakeholders
• Translate business goals into system strategy and execution plans
• Prioritize work based on business impact and capacity
• Influence without authority and bring clarity in ambiguous environments

Benefits

• You'll get to work on a category-leading product that customers love in a fun, high-growth industry!
• 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).
• Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly.
• Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
• Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
• Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed