Principal Brand Content & AI Search Visibility

Databricks • San Francisco, CA

1d

About The Position

We're looking for a content lead who sits at the intersection of brand content storytelling and AI-era discoverability. You will own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer engines. You will produce and edit compelling content and employ optimization strategies to make sure LLMs discover, parse, and cite it. You will identify content gaps by analyzing where the brand is (and isn't) showing up in LLM answers, map those gaps against business objectives, target audiences, and product priorities, and orchestrate a mix of AI agents, technical writers, and internal teams to close them. A core part of this orchestration is overseeing a system of AI agents that create, optimize, and evaluate content — a task that requires real editorial expertise applied to prompt design and agent engineering, not just tool adoption. You will be responsible for building and maintaining the brand context, target prompts, and writing guidelines that guide agents and internal SMEs to create on-brand, accurate, and authoritative content. A major part of the role is editorial judgment: this includes reviewing drafts from agents and adjusting prompts and inputs to improve output quality.

Requirements

• 10+ years in content strategy, brand content, or editorial leadership, with experience managing a mix of internal and external contributors.
• Strong editorial judgment — proven ability to review and elevate drafts across formats to a consistent brand standard.
• Working knowledge of SEO fundamentals plus hands-on recent GEO/AEO experience — comfortable diagnosing why a brand isn't being cited or surfaced correctly by LLMs.
• Experience managing agencies and/or freelance contractors, and comfort building and optimizing AI content tools/agents as part of a production workflow.
• Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, Peec.ai, or similar platforms.
• Proficiency with Semrush, Google Search Console, and Google Analytics (GA4) to track technical optimization and brand visibility in traditional search engines.
• Sharp analytical instincts paired with strong creative/editorial taste.
• Experience in B2B tech, data/AI, or enterprise SaaS.
• Familiarity with schema markup and structured data for AI/search discoverability.
• Experience overseeing video production workflows.

Responsibilities

• Own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer engines.
• Produce and edit compelling content and employ optimization strategies to make sure LLMs discover, parse, and cite it.
• Identify content gaps by analyzing where the brand is (and isn't) showing up in LLM answers, map those gaps against business objectives, target audiences, and product priorities, and orchestrate a mix of AI agents, technical writers, and internal teams to close them.
• Oversee a system of AI agents that create, optimize, and evaluate content.
• Build and maintain the brand context, target prompts, and writing guidelines that guide agents and internal SMEs to create on-brand, accurate, and authoritative content.
• Review drafts from agents and adjust prompts and inputs to improve output quality.
• Drive the content roadmap with evidence from ongoing GEO/AI answer analysis.
• Ensure the content roadmap is visibly built from business objectives, audience search intent, and product priorities.
• Orchestrate agencies, freelance contractors, internal writers/producers, and AI content agents, ensuring adequate content review and smooth handoffs.
• Act as the final editorial checkpoint on all content — agency, contractor, internal, or AI-generated.
• Structure published content to be entity-rich, answer-first, well-sourced, and citation-worthy for LLM retrieval, without losing readability or brand voice.
• Track GEO performance alongside traditional metrics and report on it regularly.
• Enable marketers across the organization on GEO prompts and tools, AI writing agents, brand context, and best practices for quality writing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed