Principal BFSI Product Marketing Manager

cloud software group • Washington, DC

25d

About The Position

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision. We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra. Are you one of us? We’re looking for a Banking and Finance Principal Product Marketing Manager who can help us tell the stories of how we help our financial services customers achieve business outcomes. Please do not apply unless you have the required experience in financial services or in marketing.

Requirements

• 12+ years of experience in product marketing, solution marketing, or industry solution marketing roles. Other disciplines in marketing than these roles will not be considered.
• 7+ years of direct financial services experience, either with financial services organizations or with technology vendors supporting the financial services vertical.
• Ability to work autonomously across a number of different projects.
• Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content.
• Exceptional cross-functional collaboration skills across disciplines.
• Solid understanding of marketing principles and best practices.
• Demonstrated experience in developing impactful marketing strategies and programs.
• Experience preparing for and presenting to executive level audiences.
• Solid business rigor skills of program development, management, analysis and reporting.
• Solid knowledge of key business drivers and the process for technology decision making.

Nice To Haves

• Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus.
• Familiarity with software product development processes.
• Experience in virtual desktop and virtual application infrastructure or security solutions.
• A passion for technology and understanding of the enterprise software landscape.
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle).

Responsibilities

• Crafts compelling business decision maker value propositions and messaging to show how Citrix supports financial services business initiatives.
• Adept at translating product capabilities to business outcomes.
• Anticipates and leads the content needs of sales with executive level messaging, proof points, objection handling and other relevant collateral aligned to Citrix’s financial services related use cases.
• Initiates and drives the inception and strategy of inbound and outbound programs which drives awareness and creates clarity with financial services executives to explain how Citrix uniquely solves financial services business challenges.
• Cross-functional alignment of platform level program and initiatives across senior product management, sales, and marketing teams.
• Supports the financial services strategy on executive events, roundtables, or webinars where business executives are the target audience.
• Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal