Principal Associate - Mainstreet Customer Marketing (Hybrid)

Capital One • Richmond, VA

26d • Hybrid

About The Position

Principal Associate - Mainstreet Customer Marketing (Hybrid) Capital One is seeking a data-driven and innovative Principal Associate to join the Mainstreet Customer Marketing team. Recognized by Fortune Magazine as one of the "100 Best Companies to Work For," this role offers the exciting opportunity to drive the Customer Engagement and Financial Health programs through end-to-end marketing ownership. The position requires a combination of strategic vision-setting and deep expertise in lower-funnel marketing channels (email, push notifications, and in-app messaging) and offers the chance to leverage cutting-edge marketing capabilities, including multi-armed bandits, GenAI, and modular testing, to fuel personalization.

Requirements

• Excitement about customer engagement marketing and financial literacy!
• The ability to balance high-level strategic vision setting with an acute attention to details
• Experience developing creative briefs, leading creative processes, and effectively collaborating with internal creative teams and external agencies
• Proven experience in lower-funnel direct response campaigns (email, app, push)
• Experience leveraging data, metrics, and insights to inform strategy, drive results, and foster continuous learning
• A curious mindset for researching consumer attitudes, behaviors, and market trends
• Highly effective written and verbal communication skills, with outstanding presentation abilities
• Strong working knowledge of the Google Suite (Docs, Slides, and Sheets)
• Experience managing the details of multiple projects, meeting deadlines, and adapting to changing priorities while maintaining high-quality, accurate work
• Bachelor’s degree or military experience
• At least 4 years of experience of lower-funnel marketing experience (email, app, push)
• At least 4 years of experience in planning, executing and analyzing marketing programs
• At least 4 years of experience managing creative processes and partnering with creative teams

Nice To Haves

• At least 5 years of experience working with cross-functional teams in a matrixed environment
• At least 5 years of experience working in an agile team environment
• At least 5 years of experience in financial services marketing (customer marketing preferred)

Responsibilities

• Define the strategic vision, including long and short-term roadmaps, for the Customer Engagement and Financial Health programs
• Influence internal decision-makers by crafting and delivering formal recommendations through excellent communication
• Identify and lead near-term testing opportunities to drive program growth
• Direct the development and execution of testing initiatives across lower funnel channels (email, app, push)
• Partner closely with analysts to evaluate business performance, uncover new opportunities, and refine strategies
• Collaborate effectively with cross-functional teams, including analysts, creative, operations, and legal
• Proactively share learnings and best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees