Principal Associate - Content Marketing (Hybrid)

Capital One • Richmond, VA

12d • Hybrid

About The Position

Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, data-driven marketing strategist with a passion for technology to join our Content Marketing team on U.S. Card Performance Marketing. The Marketing Principal Associate will be a critical partner in shaping both our short-term platform & testing strategy and long-term strategic vision. Initial priorities will focus on driving Conversion Rate Optimization (CRO) through A/B and multivariate testing across our financial content hub and digital platforms. The role will be responsible for optimizing end-to-end user journeys to prime for conversion, supporting traditional SEO, and actively addressing Generative Engine Optimization (GEO) opportunities to ensure maximum visibility and platform conversion. The ideal candidate leverages deep marketing experimentation experience to translate insights into actionable test opportunities and platform strategies. They will lead an always-on testing roadmap to drive significant lifts in platform conversion metrics. By maintaining an audience-first mindset, they ensure testing agendas are deeply rooted in customer needs and behaviors while aligning with business goals.

Requirements

• Bachelor’s Degree or Military Experience
• At least 3 years of hands-on experience executing multi-channel digital marketing campaigns, including Content Marketing and SEO, on either client side or at agency level
• At least 3 years of experience leading digital marketing strategies and programs from concepts to execution
• At least 3 years working with creative partners or agencies, either internally or externally.
• At least 3 years of experience working with cross-functional teams in a matrixed environment

Nice To Haves

• Masters degree in Marketing, Business or Communications
• At least 3 years of marketing experience in financial services or another highly regulated industry
• At least 3 years of experience with marketing analytics and optimization
• At least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies that inform content, messaging and channel optimization
• At least 3 years of experience leading and optimizing enterprise-scale testing initiatives
• Track record of effectively working autonomously and navigating ambiguity

Responsibilities

• Explore industry, competitive and internal insights to identify meaningful testing opportunities
• Define and lead a testing agenda, leveraging multiple methodologies (Pre/Post, A/B and multivariate and Real-time optimization testing) across landing pages, user journeys, and content placements
• Influence product, design and technology partners to evolve platform functionality, increasing elements to use in on-page experiences
• Champion the voice of the customer by ensuring the page experience addresses specific customer needs and aligns with business objectives
• Establish a long-term platform & testing roadmap that leverages available resources to define a sustainable, always-on testing agenda and evolved platform experience across multiple years
• Help define a GEO test-plan that implements & measures improvements to drive performance for Generative Search experiences
• Define and execute a content format testing roadmap that includes GEO-specific experiments
• Build and maintain strong partner relationships with internal and external teams to develop high-quality content
• Serve as the primary liaison for cross functional collaboration, partnering closely with business analysts, marketing and channel teams, brand creative, risk / legal to ensure alignment and seamless execution

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Principal