Principal Associate, Brand- Market Research and Social Insights

Capital One • Plano, TX

7d • $109,900 - $125,400 • Onsite

About The Position

Capital One Auto is seeking a strategic researcher with experience in social listening and curating industry insights to inform business outcomes. This role will be a part of the Capital One Auto - Brand Awareness team, with a focus on B2C & B2B market research. You will be the voice of the customer, translating real-time expectations and digital conversations into actionable insights that shape our future products, services, communications and marketing programs. The ideal candidate is a strategic, analytical, resourceful, team player that is passionate about the power of evidence-based insights.

Requirements

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• A love for following trends and helping brands connect with their audience in social-first ways
• Knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools
• Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand
• Skilled relationship-builder with strong aptitude for client relationship management
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• A passion for leveraging data, metrics, and themes to drive results
• A curious mindset, ready to dig in on consumer & automotive dealer attitudes/behaviors/trends and draw insights
• Highly effective communication skills with outstanding writing, editing, and presentation abilities for executive-level audience
• Strong working knowledge of Google Suite Sheets, Docs and Slides
• Bachelor’s Degree or Military experience
• At least 3 years of market research, public relations, digital marketing, social media marketing or social media listening experience, or a combination
• At least 3 years of experience writing communications and presentations for leadership and non-leadership audiences

Nice To Haves

• At least 6 years of digital marketing, public relations, social media management or marketing experience
• At least 4 years of enterprise-level social listening tools such as Sprinklr, Brandwatch, Sprout, Synthesio, Meltwater, Netbase Quid, or Pendulum Intelligence
• At least 2 years of experience in financial services, or other highly regulated industry
• At least 2 years of experience in the automotive industry

Responsibilities

• Translate complex, real-time social conversations and customer feedback into compelling, actionable insights that fuel business strategies, product improvements and communications programs.
• Serve as a subject matter expert in social and digital analysis, partnering with internal stakeholders to define and deliver critical reporting and analysis needs.
• Act as the first line of defense for brand reputation: Proactively monitor anomalies, identify reputation risks, and ensure clear, timely escalation.
• Lead the insights discovery process: Cull themes and trends from data, distilling key performance indicators, and appropriately organize information to compel outcomes
• Keep up with competitive automotive marketplace and trends, partnering with internal teams
• Manage vendor relationships to enable social listening, and curating custom dashboards, as needed.
• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal