Principal Associate Brand Agency Relations

Capital One • McLean, VA

9d

About The Position

This is an exciting opportunity for a talented marketing professional to join the Capital One Brand Agency Relations team as a Principal Associate, responsible for sourcing and managing top event activation and market research agencies used by the Brand department. The ideal candidate will have a strong understanding of how to develop great partnerships while managing performance, and a passion for building industry connections to uncover tools and insights for the benefit of our internal customers. What you’ll do: Serve as relationship manager for the Brand Social, Governance and Content teams who support enterprise marketing needs Demonstrate the ability to maintain and grow relationships with internal teams and agency partners Oversee and provide sourcing strategies for social media and governance initiatives Provide communication and reporting for accountable executives, Brand senior leadership, and key agency stakeholders Collect performance feedback for managed agencies to develop action items, opportunities and to celebrate successes Partner with agencies and beacon brands to gather insights that drive business value to Capital One and advance Brand’s agendas Create internal and external best practices in collaboration with other Brand teams or internal stakeholders Collect and analyze agency rate cards to ensure accurate benchmarking and obtain the best pricing Oversee and negotiate agency contracts while following established processes and procedures Develop solid understanding of the financial services competitive category, stay current with marketing trends and identify opportunity areas Who you are: You want to be an EVIDENCE-BASED MARKETER. Your curiosity is endless. There’s always something else to learn. You’re flexible and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve.

Requirements

• Bachelor’s Degree or Military Experience
• At least three (3) years of experience in client relationship management

Nice To Haves

• Bachelor’s Degree in Marketing, Advertising, Creative, or Communications
• At least five (5) years of experience in relationship management at an agency or major brand
• Passion for marketing, creativity and brand building, and the growing social media and sponsorships landscapes
• Exceptional verbal and written communication skills with a focus on active listening and negotiation

Responsibilities

• Serve as relationship manager for the Brand Social, Governance and Content teams who support enterprise marketing needs
• Demonstrate the ability to maintain and grow relationships with internal teams and agency partners
• Oversee and provide sourcing strategies for social media and governance initiatives
• Provide communication and reporting for accountable executives, Brand senior leadership, and key agency stakeholders
• Collect performance feedback for managed agencies to develop action items, opportunities and to celebrate successes
• Partner with agencies and beacon brands to gather insights that drive business value to Capital One and advance Brand’s agendas
• Create internal and external best practices in collaboration with other Brand teams or internal stakeholders
• Collect and analyze agency rate cards to ensure accurate benchmarking and obtain the best pricing
• Oversee and negotiate agency contracts while following established processes and procedures
• Develop solid understanding of the financial services competitive category, stay current with marketing trends and identify opportunity areas

Benefits

• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Learn more at the Capital One Careers website.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level