Principal Activation & Engagement Lead

Roche•South San Francisco, CA

1d•$153,000 - $284,100•Hybrid

About The Position

This role is an essential part of our Public Affairs & Access (PAA) organization, specifically within Channel & Contract Management - Activation & Capabilities Enablement (ACE). PAA is dedicated to delivering impact through a fully integrated public affairs function that leverages our capabilities and world-class brand to ensure eligible patients gain access to life-saving medicines. As a member of this ACE team, you will have the opportunity to collaborate closely with key stakeholders across brand teams, commercial functions, operations, and Learning & Skill Development (L&SD). In this role, you will lead complex change initiatives, coach teams, and implement new capabilities to ensure seamless alignment across our commercial strategies. The Opportunity As a Principal Activation & Engagement Lead, you will serve as the domain expert and strategic change agent driving complex operational transformations to transition brand teams to future-state PAA practices. In this role, you will design and execute targeted change initiatives, onboard brand teams, and partner with L&SD and cross-functional teams to build custom capabilities, streamline processes, and deliver tailored training. By mobilizing a champion network, holding regular office hours, and monitoring engagement health, you will coach teams through critical capability shifts, proactively address knowledge gaps, and ensure seamless, long-term adoption across the organization. Key responsibilities include: Drive End-to-End Change Management: Lead teams through current-to-future state transitions, ensuring seamless adoption of new PAA strategies, practices, and operational processes. Deliver Tailored Training & Capability Building: Partner with Learning & Skill Development (L&SD) to design and deliver comprehensive, bespoke PAA training programs addressing both foundational knowledge and advanced practices. Lead Champion Networks & Direct Coaching: Lead champion teams, actively onboard individual brands into PAA practices, and hold regular office hours to address knowledge gaps and provide direct support. Optimize Operational Workflows: Collaborate with Operations and the PAA Enablement & Process Lead to identify, revise, or overhaul inefficient processes and represent best practices across PAA workstreams. Partner Across Functions: Align with cross-functional partners to co-identify, build, and scale shared capabilities and platforms that can be leveraged across the PAA organization. Measure & Report Engagement Health: Document and report on the overall health of PAA engagement, track change adoption metrics, and proactively escalate challenges or risks. Facilitate Special Projects & Workshops: Lead and support high-impact initiatives, including large-group presentations, interactive workshops, and cross-brand alignment sessions.

Requirements

Bachelor’s degree required
Minimum of 8 years total professional experience
At least 6 years of commercial experience in sales, market access, or customer insights (preferably within the managed care, pharmaceutical, or biotech industries).
Proven experience with sole ownership of commercial tactics, including the ability to articulate business problems, craft end-to-end strategies, and own content development from strategy through execution.
Demonstrated ability to lead complex change management initiatives, flex and thrive in an ambiguous environment undergoing transformation, and think with an enterprise-wide perspective.
Strong interpersonal, leadership, and communication skills with a proven track record of building partnerships, coaching teams, and elevating the capabilities of others.
Highly proficient in project planning, budgeting, oversight, and vendor management, with strong critical thinking skills and the ability to drive high-value business and customer outcomes.

Nice To Haves

MBA or related graduate-level degree is a plus.

Responsibilities

Drive End-to-End Change Management: Lead teams through current-to-future state transitions, ensuring seamless adoption of new PAA strategies, practices, and operational processes.
Deliver Tailored Training & Capability Building: Partner with Learning & Skill Development (L&SD) to design and deliver comprehensive, bespoke PAA training programs addressing both foundational knowledge and advanced practices.
Lead Champion Networks & Direct Coaching: Lead champion teams, actively onboard individual brands into PAA practices, and hold regular office hours to address knowledge gaps and provide direct support.
Optimize Operational Workflows: Collaborate with Operations and the PAA Enablement & Process Lead to identify, revise, or overhaul inefficient processes and represent best practices across PAA workstreams.
Partner Across Functions: Align with cross-functional partners to co-identify, build, and scale shared capabilities and platforms that can be leveraged across the PAA organization.
Measure & Report Engagement Health: Document and report on the overall health of PAA engagement, track change adoption metrics, and proactively escalate challenges or risks.
Facilitate Special Projects & Workshops: Lead and support high-impact initiatives, including large-group presentations, interactive workshops, and cross-brand alignment sessions.