Principal Account Manager, Measurement and ROI Strategy

Bazaarvoice

8d•$130,000 - $140,000•Hybrid

About The Position

Principal Account Manager, Measurement & ROI Strategy is a high-impact, client-facing role situated within the Account Management organization. Acting as a critical bridge between data infrastructure and commercial strategy. This role is designed for a strategic translator who can stand in front of executive-level clients to command a room, while possessing the deep technical acumen to independently extract data and architect measurement frameworks. Positioned at the intersection of product capability and commercial execution, the individual will collaborate with Product Engineering to define data requirements, partner with Product Marketing to benchmark methodologies, and ultimately deliver compelling, data-driven ROI narratives that protect and expand bookings.

Requirements

Deep understanding of market research, consumer trends, and brand marketing
Deep analytical expertise with experience in gathering and interpreting data from numerous resources.
Very proficient with Excel, Powerpoint, Google Analytics, Postico, and Amazon Web Services
Superior organizational skills and attention to detail
Strong and effective communication, both written and verbal, with excellent presentation skills.
Experience with Database reporting and data visualization tools.
Excellent teamwork and interpersonal skills with a proven record of building strong relationships with key stakeholders.
Demonstrated thought-leadership with proven ability to influence strategies and achieve goals.
Desire to work in a fast-paced, ever-changing and sometimes ambiguous environment.
Must be driven, resourceful, curious, and a fast learner.
Ability to translate raw datasets into clean, digestible charts and scorecards.
Translating technical metrics (e.g., click-through rates, sentiment, impressions) into business value/revenue outcomes for the client.

Responsibilities

Co-create comprehensive business plans with strategic partners, aligning data-driven insights with their revenue, growth, and operational goals.
Serve as the trusted, executive-level point of contact for top enterprise accounts. Elevate everyday conversations from tactical campaign delivery to high-impact business outcomes.
Co-lead Executive Business Reviews and strategic planning sessions, developing compelling narratives that connect program outcomes to the partner's broader goals.
Independently pull, aggregate, and validate disparate datasets from internal databases.
Measure the direct financial and brand ROI of sampling and creator campaigns.
Act as the internal architect for how we measure success. Master our proprietary ROI frameworks while proactively partnering with product marketing on competitor methodologies, A/B testing models, and market trends to ensure our tracking infrastructure remains best-in-class.
Design and monitor rigorous client success metrics, usage trackers, and data scorecards to track performance against shared partnership goals.
Partner closely with Sales and Account Management leadership on account planning, whitespace identification, and deal shaping to drive renewal/rebuy strategy.
Serve as the primary insights stakeholder to Product and Engineering teams. Translate complex partner reporting needs into precise technical requirements and specifications to automate and scale our data pipelines and internal ROI dashboards.
Package complex data into clear, concise, and visually compelling presentations/dashboards to be shared directly with clients
Participate in strategic client meetings to present data findings, answer technical methodologies questions, and demonstrate product value.