PR Specialist (B2B)

Siege Media•Chicago, IL

1d•$65,000 - $73,500•Remote

About The Position

Siege Media is a growing and remote-first GEO agency that helps world-renowned brands enhance their visibility across traditional search and AI-driven discovery. We are seeking a talented PR Specialist to join our team and deliver exceptional content for our B2B clients, which include leading tech and SaaS brands.

Requirements

Passion for public relations, data-driven content, email outreach, and media relations.
Proven experience securing news media coverage for tech and/or SaaS clients.
Experience running surveys and crafting stories from data for pitches to national and trade news outlets.
3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands.
Strong interpersonal skills with the ability to form productive working relationships.
Strong project management skills, with the ability to manage multiple projects effectively.
Ability to set priorities, meet deadlines, and work independently.
Strong attention to detail, including near-perfect grammar and strong editing skills.

Nice To Haves

Basic SEO knowledge (understanding how media mentions influence search and GEO).
Familiarity with the B2B/tech media landscape (trade publications, industry analysts, tech journalists).
Experience using Microsoft and/or Google Workspace suites.
Experience using a media relations tool such as Cision.

Responsibilities

Generate creative ideas for content development and pitch to journalists/bloggers in the tech, SaaS, and B2B industries.
Build media lists for various B2B clients across a wide range of industry groups.
Collaborate with the content marketing team to create unique, proprietary data that establishes tech and SaaS clients as industry experts.
Pitch content created by the team to news media, trade publications, and industry press to generate coverage and visibility for B2B organic growth clients.
Monitor tech and industry news and proactively pitch new stories.
Demonstrate a strong understanding of writing effective leads.
Nurture and develop relationships with writers, reporters, and bloggers in the tech and B2B space.
Conduct comprehensive research, including validating sources and identifying the most recent and relevant data.