PR & Marketing Manager

AIRE Ancient Baths•Los Angeles, CA

24d•Onsite

About The Position

AIRE Ancient Baths is seeking a PR & Marketing Manager to launch and build its presence in the new Los Angeles market. This founding role involves establishing brand reputation through strategic PR, influencer, and VIP engagement, as well as developing high-value B2B partnerships for commercial growth. The manager will act as the guardian of the local brand image, ensuring all initiatives align with the brand's positioning and exceptional experience.

Requirements

Bachelor's degree required; Master's degree is a plus.
5+ years of experience in a similar PR, marketing or B2B/commercial role.
Experience launching or building a brand's presence in a new market is a strong plus — comfort with ambiguity and building processes from scratch is key.
Experience in hospitality, wellness, luxury travel or lifestyle brands is desirable.
Fluent in English (required).
Spanish is a plus.

Responsibilities

Own AIRE's brand reputation and visibility in the LA market.
Build the local PR strategy, aligned with global guidelines.
Grow relationships with media, influencers, VIPs and opinion leaders.
Secure local partnerships and sponsorships that reinforce positioning.
Partner with Global Social Media on locally relevant content.
Adapt and roll out global marketing campaigns locally.
Plan and run group bookings, corporate events and brand activations.
Align with internal stakeholders to execute PR and marketing initiatives.
Report on PR, marketing and B2B performance to HQ and local leadership.
Host influencer, media and VIP visits end-to-end.
Support Operations on guest experience during campaigns and events.
Track guest feedback and online reputation; flag trends and fixes.
Support VIP bookings and loyalty initiatives.
Build and execute the regional B2B growth strategy.
Prospect, close and manage new B2B accounts.
Grow existing B2B relationships and engagement.
Establish partnerships with hotels, luxury travel partners, corporates, DMCs and incentive agencies.
Own the B2B pipeline and keep it accurately tracked.
Report sales activity and key commercial KPIs regularly.
Analyse performance and recommend improvements.

Benefits

Competitive salary.
Annual Bonus Program.
Comprehensive Medical, Dental & Vision Insurance.
401(k) Savings Plan.
Paid Time Off.
Paid Sick Leave.
Commuter Benefits Program.
Complimentary Monthly Bath Experience.
Friends & Family Discounts.
Ongoing learning and professional development opportunities.
Career growth within a rapidly expanding international luxury hospitality company.