PR Manager, Performance - Global HOKA Brand Communications

Deckers Brands•Washington, DC

1d•$96,600 - $130,400•Remote

About The Position

As PR Manager, Performance for Global HOKA Brand Communications, you’ll lead the development and execution of global public relations strategies for performance product launches and brand campaigns. You’ll drive integrated PR strategies, messaging frameworks, and communications plans, collaborating with cross-functional teams to maximize global brand awareness and engagement. Your work will shape the narrative for HOKA’s performance products, elevate the brand’s presence, and ensure consistent storytelling across markets. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Bachelor’s Degree or above
7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed
A strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals, with international media experience a plus
Proven ability to develop and execute integrated global PR campaigns from strategy through measurement
Exceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across markets
Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment
Data-driven mindset: comfort translating KPIs and insights into actionable global communications strategy
Passion for the running and active lifestyle space — you understand the culture, the community, and what moves people around the world
Strong organizational skills and the ability to manage multiple workstreams across time zones and regions without losing attention to detail
Budget management experience and comfort with financial forecasting and reconciliation across markets
Willingness to travel internationally for events, activations, and races
Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

Responsibilities

Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives
Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams
Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement
Lead PR strategy and execution for global events, races, product launches, and media experiences
Coordinate media attendance, spokesperson preparation, and onsite communications support
Partner with regional teams to ensure consistent execution and maximize earned media opportunities
Oversee proactive media outreach, interview coordination, and press responses across global markets
Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance
Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media
Track global PR KPIs including media coverage, impressions, share of voice, and placement quality
Prepare executive reporting and campaign recaps with actionable insights
Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance
Manage and mentor direct report(s), providing coaching, feedback, and professional development
Serve as the primary communications partner across internal stakeholders and regional teams
Establish priorities, workflows, and best practices to ensure successful global campaign execution