PR Director, Culture + Retail

PR Consulting•New York, NY

1d•$110,000 - $140,000•Hybrid

About The Position

PR Consulting is seeking a Director to join its Culture + Retail team in New York, leading strategic communications planning and programming for fashion, retail, and sport clients. The role combines strategic consulting, campaign execution, client service, and management of a team spanning junior and senior managers, coordinators, and assistants. The ideal candidate is a natural leader with a strong understanding of the cultural landscape and the ability to develop and implement creative ideas efficiently and professionally. The Director oversees multiple brands and team members, develops brand-building strategies, leads earned-media editorial strategy and execution, and advises clients on communications and marketing initiatives. The position also includes client and project budget management, event planning and execution, new-business development, and fostering collaboration across agency teams. This role is based in PR Consulting’s New York City office in person Monday through Thursday, with remote work on Fridays, and reports directly to the Vice President.

Requirements

6–8 years of fashion, retail, or luxury public relations experience.
Relationships with top-tier media and a diverse group of key opinion leaders, with experience matching appropriate influencers to brands.
Strong writing, communication, leadership, and presentation skills, including the ability to articulate ideas effectively internally and externally.
Reliable and detail-oriented, with effective time management and the ability to complete tasks quickly and efficiently while multitasking across projects and clients.
Ability to manage varied personalities and crisis situations with calm professionalism.
Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars.
A can-do attitude and ability to manage effectively both upward and downward.

Responsibilities

Oversee multiple brands in the Culture + Retail department and manage team members at different levels, fostering creative collaboration and teamwork.
Lead and create strategy and campaign development, pitch feature-level earned media, and spearhead sponsored activations.
Develop and execute brand-building strategies tailored to each client’s objectives.
Use domestic and international media relationships across fashion, culture, lifestyle, design, and business to secure high-level print, broadcast, and digital placements.
Provide clients with recommendations on communications and marketing initiatives to increase brand awareness.
Oversee earned-media editorial strategy and execution, ensuring client KPIs are met and work is completed to a high standard.
Build trusting client relationships and serve as a senior adviser, troubleshooting and developing solutions.
Establish structure and best practices across the department, supporting both broader strategy and day-to-day client service.
Manage client and project budgets.
Plan and manage events, including invitation lists, media attendance, interviews, and photographers.
Craft new-business proposals and scopes, and develop new business alongside agency partners.
Foster collaboration among agency teams and departments.
Report to the agency partners.