Insomniac - PR Coordinator

Live Nation Entertainment • Calabasas, CA

1d • $20 - $27 • Onsite

About The Position

Insomniac is seeking a PR Coordinator to join their team. This role requires a self-motivated individual with a passion for dance music and expertise in media relations, writing, and communications. The PR Coordinator will be responsible for developing and implementing communications strategies to share Insomniac's story and engage audiences across various media channels. This position involves managing complex projects, working independently and collaboratively, and requires strong interpersonal, communication, and writing skills, as well as impeccable attention to detail and a passion for storytelling. This is a full-time, on-site position requiring presence in the office and at varied event locations.

Requirements

• 1+ year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events.
• Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences.
• A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture.
• Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts).
• Proficiency in Google Workspace (Docs, Sheets).
• A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude.
• Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail.
• Passion for and knowledge of electronic music culture, including Insomniac’s festivals, brands, and community.

Nice To Haves

• Any journalism background is a plus.
• Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus.

Responsibilities

• Monitor and manage the [email protected] inbox, ensuring timely and professional responses to incoming media inquiries.
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events.
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows.
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access.
• Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports.
• Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands.
• Assist in formatting and distributing press releases and announcements through third-party platforms.
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities.
• Draft content for a handful of social media posts per month.
• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns.
• Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations.
• Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company’s charitable impact.
• Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements.
• “Grade” the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content.
• Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels.
• Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance.
• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives.
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage.
• Draft suggested PR strategies and timelines for full event campaigns.
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally.
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts.
• Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed.
• Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets.
• Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing.
• Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments.
• Train and provide support in onboarding team members, clients, vendors and partners when needed.
• All other projects and initiatives as identified.

Benefits

• Generous vacation
• Healthcare
• Retirement benefits
• Student loan repayment
• Tuition reimbursement
• Six months of paid caregiver leave for new parents including fostering
• Perks like Roadie Babies helping new parents care for their babies on work trips
• Access to free live events through our exclusive employee ticketing program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed