PR and Media Relations Senior Manager, US

PA Consulting•New York, NY

16h•Hybrid

About The Position

We believe in the power of ingenuity to build a positive human future. As strategies, technologies, and innovation collide, we create opportunity from complexity. Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands. PA. Bringing Ingenuity to Life. The US PR and Media Relations team is currently hiring a PR and Media Relations Senior Manager, US to join us on a 7-month contract. Our team is responsible for the implementation of strategic PR initiatives to build PA’s profile with national and specialist media in PA’s target sectors and services in the US. As a successful candidate, you have the ability to understand the role of media relations within the wider communications mix and drive successful results aligned to business objectives and campaigns. The right candidate will influence and inspire confidence at a senior level in PA and comfortably sell ideas to journalists. You also have strong relationships across the US business media and good networking skills to develop new relationships among target media. Due to the busy and highly demanding nature of the role, the right candidate will be a high-energy PR manager who can work to deadlines, multi-task and prioritize their workload. Being a self-starter is vital and you must have the tenacity, drive, and initiative to manage PA’s variety of internal and external stakeholders.

Requirements

Minimum of 5 years’ media relations experience
Strong track record in energy & utilities, transport, healthcare & life sciences – including subject matter expertise in at least one of these core sectors – or professional services.
Experience using research and thought leadership for PR campaigns
Ability to identify, adapt, and write content that will appeal to the media.
Track record of delivering tangible media results across national, trade, and broadcast media as well as podcasts.
Ability to understand the role of media relations within the wider communications mix to drive results.
Ability to critically review and edit content, restructure, and produce clear, compelling narratives.
Degree level or equivalent
Excellent writing skills
Strong pitching skills
Strong communications skills
Ability to develop strong relationships
Leadership of substantial cross-functional projects
Willingness to learn and continue development
Up to date with evolving AI capabilities and how to apply them responsibly within PR.

Nice To Haves

Accredited PR/communications qualification

Responsibilities

Identify and understand the US media landscape, its requirements and PA's ability to exploit these. Identify key target journalists and maintain relationships
Work with sector and service marketing teams and consultants to design, deliver and evaluate a programme of creative, responsive, and news-driven PR which is both tailored for the US and aligned to global PR strategies.
Support the Global Head of PR to develop PR strategy and promote PA brand through PR opportunities.
Manage inbound enquiries, report coverage and handle any issues
Be across digital media, new podcasts, evolving online targets and the social space.
Manage social media updates, engage with journalists, and promote PA via LinkedIn
Critically review and edit media content including pitches, press releases, and thought leadership.
Write compelling pitches, media submissions and press releases
Be the day-to-day point of contact for our PR agency support, ensuring they're leveraging PA content effectively, generating strong ideas, and having productive conversations with our experts.
Support the Global Head of PR with corporate matters as needed