PR & Affiliate Strategist, Shared Services
About The Position
Power Digital is an AI-Native Growth Firm that combines talent and technology to help brands grow. We use our AI operating system, Omega, and proprietary intelligence layer, Iris, to enhance the capabilities of our strategists, creatives, analysts, and technologists. We are a people-first firm that values diversity and believes our people and culture are key to our success. We partner closely with clients as an extension of their teams, focusing on strategy, execution, and measurement to drive growth. Our culture is built on curiosity, ambition, accountability, and a commitment to delivering meaningful results. As the PR & Affiliate Strategist, you will drive results for a diverse client roster by integrating powerful PR strategies and robust affiliate programs. You will work with your team to ignite brand awareness through innovative, integrated marketing initiatives.
Requirements
- 2+ years experience in affiliate marketing strategy and end-to-end campaign management
- 2+ years of PR experience
- 1-2 years+ agency experience required
- Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites
- Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
- Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting
- Bachelor’s degree in business, marketing, or relevant field preferred
Nice To Haves
- CPG Media Relations experience highly recommended but not required
Responsibilities
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Define and drive affiliate & PR strategy for PDM clients
- Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs
- Support client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client
- Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
- Proactively pitch to drive media relations results for client roster
- Lead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
- Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
- Review & edit all written materials & reports with a keen eye for detail
- Respond to all client inquiries in a timely manner
- Train and manage interns and part timers
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
