Web Marketing for Dentists - PPC Specialist

JobRack

1d•$3,000 - $4,000•Remote

About The Position

Hi, I’m David 👋. I started Web Marketing For Dentists to help dental practices grow through smarter, more effective digital marketing. Today, we work with clinics across the U.S., helping them consistently generate new patient opportunities through proven lead generation strategies. Our focus has always been on measurable outcomes- more booked appointments, better ROI, and long-term growth for our clients. We’re a remote-first team that values trust, ownership, and continuous improvement. We give our team the freedom to take initiative, experiment, and refine systems that drive better results. Our core values shape how we work every day: Tenacious: We stay committed and push through challenges. TOPS (Team Oriented Problem Solvers): We collaborate and solve issues at the root. Positive and Pleasant: We bring a supportive and respectful attitude to everything we do. Do the Right Thing: Integrity and accountability always come first. Open-Minded Learners: We’re always improving, adapting, and growing. If this resonates with you, we’d love to meet you. We’re looking for an experienced, results-driven PPC Specialist (Google Ads) to join our team on a permanent, full-time basis. This is a hands-on performance marketing role focused entirely on driving high-quality local leads for U.S.-based B2C businesses. This is not a brand awareness role. You will own campaigns end-to-end—from strategy and build through to optimisation, reporting, and continuous improvement. You should be confident working with Search, Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume.

Requirements

3-4 plus years of proven experience managing Google Ads for local lead generation (U.S. B2C businesses)
Experience in working in a marketing or digital ad agency.
Strong track record driving calls and form leads - not just traffic
Hands-on expertise with Google Search and Performance Max campaigns
Experience using Target CPA bidding to consistently hit cost-per-lead goals
Solid understanding of Google Business Profile integration and local/Maps ads
Strong analytical skills — you can turn performance data into clear actions
High attention to detail and a results-driven mindset focused on lead quality

Nice To Haves

Experience with Microsoft/Bing Ads
Experience running Meta (Facebook/Instagram) lead generation campaigns
Experience with YouTube Ads or Google Display Network
Familiarity with Google Ads Editor, GA4, Tag Manager, or Looker Studio
Experience working with U.S. dental or medical practices
Experience generating leads through other paid channels (TikTok, programmatic, etc.)
Above all, you take ownership of your work, care about results, and are always looking for ways to improve.

Responsibilities

Manage and optimise Google Ads campaigns for U.S.-based local B2C businesses
Create and manage high-performing Google Ads
Rehabilitate struggling campaigns to achieve measurable success
Test keywords, headlines, copy, and landing pages to find winning combinations
Handle technical and creative tasks personally or direct freelancers as needed
Report regularly to the leadership team on campaign performance and growth opportunities
Implement new processes to enhance team efficiency and agility