Portfolio Strategy & Marketing Coordinator

Arizona State University•Scottsdale, AZ

8d•$51,500 - $77,300•Hybrid

About The Position

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. We are seeking an intellectually curious, organized, and detail-oriented Portfolio Strategy & Marketing Coordinator to join our Academic Portfolio Strategy & Activation team. Every day you will make a difference in the lives of others by providing analytical, research, and project coordination support for the team. Reporting to the Senior Manager, you will help produce the recurring analyses, planning materials, market research, and portfolio intelligence that inform academic planning, marketing strategy, and enrollment growth across ASU Online's portfolio of more than 400 academic programs. Working across Portfolio Strategy, Academic Portfolio Management, Marketing, Enrollment, Institutional Analysis, Learning Enterprise, and academic units, you will manage recurring workstreams, organize research and documentation, develop reports and presentation materials, and help translate complex information into clear, actionable insights for leadership.

Requirements

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Evidence of strong proficiency in Microsoft Excel or Google Sheets, including advanced formulas, data cleaning, sorting, filtering, and structured analysis.
Experience supporting strategic planning, portfolio analysis, marketing analytics, institutional research, or higher education initiatives.
Experience organizing and synthesizing large amounts of information into concise presentation materials.
Demonstrated strong organizational skills with the ability to manage multiple recurring projects simultaneously.
Evidence of excellent written communication skills and the ability to synthesize quantitative and qualitative information into clear, actionable summaries.
Demonstrated familiarity with enrollment funnels, marketing performance metrics, student lifecycle analytics, or higher education market dynamics.
Experience conducting competitive research, environmental scans, or market analysis.
Experience coordinating recurring reports, documentation, or project deliverables across multiple stakeholders.

Nice To Haves

Bachelor's degree or higher in a related field.
Experience using data visualization, presentation, or reporting tools such as Power BI, Tableau, Google Looker Studio, or similar platforms.
Evidence of familiarity with SEO tools, search trend analysis, or market research platforms (e.g., Lightcast, Gray, Google Trends, SEMrush, Similarweb) is a plus.

Responsibilities

Prepare and maintain recurring reports, dashboards, and portfolio health summaries supporting enrollment, marketing, and academic portfolio decisions.
Organize, validate, and analyze datasets from multiple sources to identify trends and support portfolio analysis.
Support ad hoc and recurring analyses on enrollment performance, market demand, marketing effectiveness, and portfolio performance.
Translate data into clear summaries and visualizations for leadership and cross-functional stakeholders.
Conduct competitor, market, and workforce research to inform portfolio planning, positioning, and growth strategy.
Monitor emerging trends, learner demand, and competitive activity; maintain centralized market intelligence resources.
Support program naming, positioning, and repositioning through market and search behavior analysis.
Prepare program briefs, strategic summaries, business cases, and executive materials supporting portfolio planning and reviews.
Maintain documentation for portfolio opportunities, launch planning, strategic priorities, and recurring planning cycles.
Assist with portfolio reviews by compiling research, identifying trends, and documenting emerging opportunities and risks across the academic portfolio.
Assume or coordinate other duties or projects as assigned or directed.