Portfolio Marketing Lead - Sustainability & Building Technologies/Construction (BTC)

UL Solutions • Northbrook, IL

7d • Hybrid

About The Position

This role leads others through influence to align Sustainability and Building Technologies & Construction (BTC)-related products, services, and solutions within UL Solutions' portfolio to market segments. It prioritizes available resources to drive clarity and efficiency in go-to-market execution. The position collaborates with various functions including product, solution, industry, services, sales, regional marketing, business-unit marketing, and senior cross-functional stakeholders to break down silos and bring UL Solutions’ Sustainability and BTC portfolios to market effectively. The lead will develop and understand target buyers and markets, distilling information across the organization. They will provide strategic direction for international go-to-market implementations, leveraging content frameworks to attract and convert prospects and leads, enabling sales for a positive customer experience, and ensuring the effectiveness of how Sustainability and BTC portfolios are promoted and sold.

Requirements

• Works well in a matrix organization and is able to manage pressure, competing priorities, and ambiguity.
• Experience in creating marketing strategy using customer and market research, competitive analysis, standards or directives and regulatory frameworks and product/service requirements.
• Strong business acumen and strategic thinking.
• A bachelor’s or master’s degree in marketing, communications, sustainability, built environment, construction, engineering, science, business or related field.
• At least 6 years of marketing experience in promoting a wide range of sustainability, building technologies, construction, safety, regulatory, technical or B2B services, solutions or programs.
• Practical experience in regional or international marketing.
• At least 4 years of digital marketing experience, including management of campaigns and programs with larger budgets.
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Experience collaborating and coordinating across functions, businesses, regions, senior leadership and external agencies.
• Excellent facilitation, interviewing skills, project planning, and management.
• Budget management, negotiation, and financial analysis skills.
• Analytical mind and strong analytical skills.
• Able to understand technical and scientific issues and to translate complex information for non-scientific audiences.

Responsibilities

• Size and segment global markets, align UL Solutions Sustainability and BTC portfolios to buyer/customer needs and align them with marketing, sales and product/service strategy.
• Understand the differentiators for buyers and buying committees, implement customer-centric messaging methodology, and facilitate alignment on target buyers/organizations.
• Translate complex sustainability, safety, regulatory, technical and built environment topics into clear messaging and content.
• Establish a launch tier model across the Sustainability and BTC portfolios, drive consistency in the launch process and planning, and develop launch governance.
• Identify and isolate buyers and buying committees, lead buyer persona development, and oversee buyer persona prioritization.
• Apply market, customer, competitive and performance insights to shape GTM strategy, campaign planning, content development and sales enablement.
• Know the direct and indirect routes to market, understand the sales organization structure, sales process and skills, sales funnel, etc., to establish a consistent knowledge transfer plan.
• Get grounded in the CE House Initiatives, draw an action plan when necessary and contribute to forwarding the outcomes of the projects undertaken by the Growth & Portfolio Marketing organization.
• Contributes to business success by performing other tasks as required.

Benefits

• medical
• dental
• vision
• mental and financial health
• 401K
• paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours)
• annual bonus compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior