Portfolio Analytics & Strategy Specialist Senior - Marketing & Customer Analytics

PNC•Pittsburgh, PA

2d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Portfolio Analytics and Strategy Specialist Senior within PNC's Data, Model & Analytics Marketing & Customer Analytics organization supporting Cards & Lending Campaign Delivery and Analytics Center of Excellence, you will be based in Tysons Corner, VA, Pittsburgh, PA or Wilmington, DE. Role Overview: We are seeking a senior specialist to optimize PNC campaign delivery process and identify profitable account growth opportunities through process/data analytics across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage). This senior specialist will work closely with 7 other team members within Cards & Lending Campaign Delivery and Analytics team, and partner with other PNC teams (Marketing, Credit Policy, Risk, Product and Data Science) and vendors to achieve the goals.

Requirements

Approximately 10+ years of progressive experience in marketing analytics and campaign delivery, including Retail Lending products (Credit Cards, UIL, HELOC and Mortgage)
Actual work experience on Bureau PDB (Prospect Database) and Custom Attributes, including audit/approval of Burean data process criteria and waterfalls.
Actual work experience on Retail Lending products cross-sell in customer interaction channels (Branch, Care Center, and Digital)
Actual work experience on executing audience selection criteria for prescreen and non‑prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
Actual work experience on generating, auditing, and approving the campaign files.
Actual work experience on campaign execution platforms such as Experian Ascend Marketing, Ascent Ops, and Sandbox.
Actual work experience on analysis tools such as Tableau, ACZ, Hadoop, and Python.
Excellent communication and results orientation, with a strong sense of accountability and urgency.
Bachelors degree
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Higher level education such as a Masters degree, PhD, or certifications is desirable.
Industry relevant experience is typically 8+ years.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Responsibilities

Develop, implement, and optimize Fall Back ITA cross sell strategies for Consumer Cards and UIL within the CIM platform
Oversee campaign execution, audit selection criteria, and ensure high quality delivery across channels
Drive continuous improvement of campaign processes, data flows, and execution platforms
Partner with internal teams and vendors to optimize data and execution workflows
Support profitable growth through market analysis and identification of growth opportunities
Lead campaign performance reporting across channels, products, and campaign types
Lead process enhancement initiatives and coach junior team members
Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes.
Responsible for running complex business performance, risk and operational analytics.
May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products.
Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions.
Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance.
Establishes baselines for strategies and tracks actual performance to expectations.
Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk.
Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight.
Understands and communicates regulatory and financial accounting impacts on the balance sheet to regulators and PNC control functions as appropriate.
Interacts with regulators, internal audit, and management concerning credit portfolio analyses and credit risk appetite.
Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies.
Designs / enhances standard reporting suites for regular product / portfolio reviews.
Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.