Policy Development Specialist - Strategic Marketing & Research Manager - Public Service Manager I

State of Maine•Augusta, ME

14d•$66,206 - $94,058•Onsite

About The Position

This senior-level position within the Office of Tourism is responsible for developing and implementing highly effective integrated marketing campaigns and research programs to promote Maine as a travel destination in key domestic and international markets. The role shapes strategic direction, coordinates marketing initiatives, oversees vendor relationships, manages program budgets, and manages advertising, research, media relations and fulfillment efforts. This position advises senior management and staff on marketing strategies that optimize long-term economic impact, promote destination stewardship, and prioritize partnerships and collaborations. This position reports to the Director of Tourism and oversees multiple contractors.

Requirements

Knowledge of economic development principles and tourism market dynamics.
Knowledge of and experience in destination marketing and management.
Knowledge of branding, advertising, content development, market analysis and trends, and the ability to execute integrated marketing campaigns.
Ability to express ideas clearly and concisely in written & verbal communications.
Ability to make public presentations to various audiences.
Proficiency in budgeting, vendor management, and contract oversight.
Ability to manage multiple projects and deadlines simultaneously.
Ability to interpret state laws, rules and regulations related to tourism activities.
Ability to establish and maintain strong working relationships and collaborations.
Ability to manage teams and provide direction to staff and contractors.
A combination of nine (9) years of progressively responsible experience, education, and training in advertising, public relations, hospitality management, or destination marketing.
Resume must include the month and year for any relevant experience listed.
Resume should include the duties and responsibilities associated with each position.
Any experience that was not full-time employment should be identified as such.

Nice To Haves

A degree in marketing, business administration, hospitality management or communications is highly desirable.
Candidates with at least three years in a management or executive role.
Familiarity with Maine’s tourism industry and product is strongly encouraged.

Responsibilities

Oversee day-to-day coordination with the Office of Tourism’s full-service marketing and PR agencies, ensuring timely review and approval of campaign materials and campaign integration across all channels.
Manage contracts and deliverables for market research, fulfillment, PR and advertising programs.
Oversee research and data analysis to assure marketing research projects are aligned with strategic direction.
Administer the fulfillment program, including inventory management of promotional materials to support traveler inquiries; manage data collection and maximize integration of full suite of services.
Draft RFP scope of services for advertising, research, PR, and fulfillment, coordinate with the contract administrator on process and assist with the establishment of review committees and schedule.
Monitors and manages program budgets to support strategic priorities.
Supports the Director with special projects and initiatives that advance Maine’s tourism marketing strategy.
Coordinate regional tourism marketing initiatives to leverage work at state level and ensure alignment with state’s marketing campaigns.
Seek opportunities to collaborate on marketing initiatives with private sector partners and other state agencies that align with strategic direction.
Work directly with Content Specialist to ensure content integration across all marketing channels including VisitMaine.com, organic social, et al.
Coordinate with the Travel Trade & International Sales Specialist on marketing and media relations initiatives in overseas markets.
Analyze data and trends and makes recommendations for new and expanded destination marketing initiatives to be responsive to key trends and maintain competitive advantage.
Present marketing plans, campaigns, research and more to various local, regional and statewide groups.
Provide direction and assistance to Maine’s tourism industry stakeholders.
Coordinate consumer travel shows and activations. Attendance may be required.
Undertake other activities that the Director considers appropriate and necessary to ensure implementation of the Office’s marketing program.

Benefits

13 paid holidays
12 days of sick leave
3+ weeks of vacation leave annually
Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums
Health Insurance Premium Credit – Participation decreases employee-only premiums by 5%
Dental Insurance – The State of Maine pays 100% of employee-only dental premiums
Retirement Plan – The State of Maine contributes 18.86% of pay to the Maine Public Employees Retirement System (MainePERS), on behalf of the employee.
Gym Membership Reimbursement – up to $40 per month
Health and Dependent Care Flexible Spending Accounts
Public Service Student Loan Forgiveness
Living Resources Program – employee assistance program
Parental leave – forty-two (42) consecutive calendar days of fully paid parental leave
Voluntary Deferred Compensation – MaineSaves 457(b) account