Marketo Platform Operations Manager
About The Position
We are looking for experienced Platform Operations Managers for two remote opportunities supporting marketing automation, campaign operations, integrated marketing technologies, and digital marketing platforms. Position 1 focuses on Marketo Campaign Operations, including managing Marketo Engage, configuring forms and integrations, supporting lead scoring and campaign execution, and managing lead flow. Position 2 focuses on Integrated Technologies & Marketing Assets, managing operations for platforms like Splash, Email Editor, Integrate, Demandbase, and ZoomInfo, supporting event themes and assets, and monitoring integrations. Both positions require strong troubleshooting and RCA skills, and collaboration with cross-functional teams.
Requirements
- Strong experience in marketing technology/platform operations.
- Relevant experience with Marketo, Salesforce, campaign operations, or integrated marketing platforms.
- Strong troubleshooting and RCA skills.
- Excellent communication and collaboration skills.
- Ability to work effectively with cross-functional teams.
- US Citizens and Green Card Holders Only
Nice To Haves
- Experience with Splash is a plus for Position 2, but not mandatory.
Responsibilities
- Own and manage Marketo Engage (MCZ) marketing automation operations.
- Design, configure, maintain, and troubleshoot Marketo Forms and integrations.
- Support lead scoring, campaign execution, asset maintenance, and platform administration.
- Manage end-to-end lead flow across Marketo, Salesforce, and downstream marketing platforms.
- Troubleshoot lead flow and form-related issues and perform Root Cause Analysis (RCA).
- Support lead capture forms, landing pages, campaign assets, and Marketo configurations.
- Participate in PAT/UAT, releases, enhancements, and configuration changes.
- Collaborate with Campaign Operations, CRM, and Engineering teams.
- Manage operations for integrated marketing technologies including Splash, Email Editor 2.0/3.0, Integrate, Demandbase, and ZoomInfo.
- Support event themes, templates, landing pages, registration experiences, forms, and branded marketing assets.
- Monitor and validate integrations between third-party platforms, Marketo, CRM, and downstream systems.
- Troubleshoot registration, synchronization, and data discrepancies and perform RCAs.
- Support PAT/UAT, platform enhancements, event readiness, and configuration validation.
- Collaborate with Field Marketing, Campaign Operations, Engineering, and Data teams.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
