Platform Media Specialist, Paid Social & Display

Etsy•Brooklyn, NY

1d•$100,000 - $130,000•Hybrid

About The Position

We are looking for analytical Marketing Specialists to join our Demand Generation team and support the optimization of low-funnel paid social and display ad campaigns! This person should be experienced in managing and scaling large-scale campaigns, implementing creative and audience testing, employing data-driven insights to design rigorous campaign and feed tests, and using automation in campaign management, bidding, and targeting to improve performance and efficiency of paid investments. This is a full-time position reporting to the Performance Media Manager, Paid Social & Display. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here . The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely together and with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

Requirements

2-4 years demonstrated success managing all aspects of large-scale social campaigns (Meta, TikTok, Pinterest, or GDN preferred) to specific KPI goals.
A strong analytical drive, with previous experience with sophisticated attribution models (multi-touch, LTV, frequency) and sufficient knowledge of major data analytics platforms (Google Analytics, Neustar, Looker, etc.)
Experience with product catalogs of over 1M+ SKUs and identified high-impact feed optimization opportunities.
Specialized skills with marketing technology platforms such as MMPs (i.e. Appsflyer, Branch), CDPs (i.e Segment, LiveRamp) and creative or feed optimization tools (i.e. Smartly.io, Feedonomics, etc.)
The ability to assess and communicate key optimization opportunities.
You are process driven and continuously look to minimize waste and address inefficiencies
Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
Collaborator who is able to build positive relationships across the company and drive decision-making

Responsibilities

Build, launch, and QA campaigns including creative trafficking, catalog updates, audience implementation, and pixel/tag checks.
Manage and optimize large-scale product feeds and respective catalog sales ad campaigns through automated ad solutions.
Implement bid and budget optimizations to ensure efficient pacing and performance.
Monitor real-time performance dashboards, flagging anomalies and logging fixes in the shared ops queue.
Maintain platform hygiene through UTMs, naming conventions, and block-lists, while documenting every change for audit-ability.
Contribute to playbook improvements by logging lessons learned and proposing automation opportunities to increase efficiency and scalability.
Build platform-level reporting that rolls up into broader strategy and leadership-facing report-outs.
Collaborate with internal cross-functional partners—including strategy, engineering, data, and creative teams—to strengthen the program through feed optimizations, data integrations, and innovation in campaign execution.