Platform Activation Lead

General Motors•Warren, MI

7d•Hybrid

About The Position

As part of the broader Customer Engagement team, the Platform Activation Lead plays a critical role in GM’s campaign management and execution process. This role partners closely with Campaign Management Leads (CMLs) to design and execute campaigns using Adobe Campaign while leveraging SQL within Databricks and supporting the coding and refinement of HTML assets. The primary objective is to ensure accurate audience data is seamlessly integrated with campaign creative, enabling high-quality email communications to be deployed on behalf of GM OnStar. This role requires a proactive, self-driven individual with a strong desire to learn and apply modern CRM campaign tools and technologies. The ideal candidate is a creative problem solver with a high attention to detail, and serves as a key liaison across the organization—effectively bridging business stakeholders and technical teams within the Customer Engagement function.

Requirements

Bachelor’s degree required. Information Technology, Computer Science, Data Science or other related technical fields preferred
3+ years of relevant experience with tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
3+ years software development experience
Strong understanding of relational database design and application
Understanding of best practices, framework, and design principals the following areas: SQL / PL –SQL
Campaign Management Tools (Adobe)
HTML
Knowledge of Information Technology best practices
Demonstrated ability to own / drive communicate with clients and internal stakeholders – answering complex questions, resolving issues, conducting research for client marketing team including marketing management.
Attention to detail, important to monitor and audit

Responsibilities

Fully understands details of GM’s Marketing data warehouses primarily for OnStar, but also Rewards Card, Rewards Loyalty, GM Owner database, and Analytics data marts
Fluent in relational database structure, develops workflows and queries to pull customer audiences for campaign execution. Ensures data is accurate, segmented, cleansed, properly formatted, and ready for market
Proficient in MarTech tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
Understanding of Analytics to create custom sampling audit reports for incentivized offer and audience testing
Provides data, analysis, and recommendations to support multiple technical operations and ensure GM business satisfaction
Conducts post-release validation and signs off on all production output data sets, along with the Campaign Management Lead (CML)
Strategically provide direction to the CML and GM stakeholders on how best optimize suppressions, deduping in campaign programs, to ensure proper targeting/optimized data output
Understands data compliance, data security and data privacy requirements
Ability to innovate leveraging Business Intelligence (BI) reporting tools, and understanding Adobe Campaign
Maintains and updates running-the-business technical processes to support campaign use
Manages and executes multiple Level complex campaigns of various types, which may include the review of campaign specifications, mail matrices, working with CMLs to validate and obtain sign-off of marketing deliverables and dynamic campaign execution
Develops and maintains robust, compliant data processing solutions.
Proactively audits and optimizes programming efficiencies, ensuring adherence to internal standards
Drives, shares and documents best practices and adoption of standard processes, process improvements and other innovations
Collaborates with business stakeholders and the CML to troubleshoot, validate, and resolve issues, accurately identify campaign targets, design campaign programming, and build custom business reports to ensure high-quality deliverables and minimize risk
Experience coding and editing HTML