Planning Director

Flywheel Digital•New York, NY

21h•Hybrid

About The Position

The Planning Director has a strong retail and shopper marketing background, whose knowledge and experience help identify what’s next for our clients to and through the purchase experience. They will have an analytic and curious mind with the interest and ability to work seamlessly across disparate consumer goods and services categories and understand the challenges and journeys for varied retail verticals.

Requirements

8 plus years of experience in marketing or marketing communications, ideally will be within an established Account Planning function.
Commerce fundamentals Expert: Experience, command, and interest in how brands and retailers connect with people and culture in today’s world.
5 plus years of hands-on experience working with primary, secondary and syndicated data.
Branding fundamentals
CPG and IAT expert
Shopper/customer fundamentals
Strong intuitive skills
Ability to conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR, etc.).
Ability to inspire creative process and solutions oriented
Ability to recognize and develop creative ideas
Excellent professional presentation skills, interpersonal skills, and collaborative
Organized and detail-oriented - must demonstrate attention to detail and ability to handle multiple projects.
Team player who takes ownership of tasks and who seeks and accepts other responsibilities

Responsibilities

Make the creative product better and stronger with thoughtful briefings and thought leadership.
Ensure creative delivers against requirements of brand and customer communications.
Collaborate with creative and account leads to deliver work with excellence and identify growth opportunities + collaborate with IAT to strongly represent commerce POV.
Apply proprietary strategic models with leadership support.
Support the VP Planning’s direction for key client projects and platforms, overseeing and providing focus for multi-functional teams by effectively defining business problems they can collectively solve.
Work to align retailer segments with brand segments – providing rich dimensions into humans’ hearts, minds, and behaviors.
Represent the voice of the shopper to all stakeholders to articulate commerce communication priorities.
Support the creation of and write your own inspirational and well-crafted creative briefs and present strategic story and support materials to both internal audiences of creatives, but also clients and outside partners.