Physician Relations and Community Engagement Coordinator

ATHENS ORTHOPEDIC CLINIC, PA•Athens, GA

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About The Position

The Physician Relations and Community Engagement Coordinator is responsible for building and maintaining strategic relationships with community physicians, practice managers, and other referral sources. Your primary objective is to increase patient referrals to the practice's specialists and service lines by identifying market opportunities, resolving service barriers, and educating the medical community on our clinical excellence. This position reports to the Chief Executive Officer.

Requirements

Education: Bachelor’s degree in Marketing, Business Administration, or Healthcare Administration.
Experience: 3–5 years of experience in healthcare sales (pharmaceutical, medical device, or provider relations).
Skills: Strong clinical acumen (ability to discuss complex medical procedures/specialties).
Proficiency in CRM tools and data analysis.
Excellent interpersonal and public speaking skills.
Travel: Ability to travel locally up to 70–80% of the time to visit provider offices

Responsibilities

Referral Growth & Sales: Execute face-to-face outreach visits (cold calls and scheduled meetings) to primary care and specialty offices to promote our physicians and services.
Relationship Management: Act as the primary point of contact for referring offices; foster long-term loyalty by ensuring they have the necessary materials (referral forms, maps, bio cards) and contact info. Effectively communicate the unique value of Athens Orthopedic Clinic services.
Issue Resolution: Identify and "fix" referral leaks. If a referring office is unhappy with a process, report this to internal leadership and facilitate a solution to regain their trust.
Market Intelligence: Track and analyze referral patterns using CRM software (e.g., Salesforce, Marketware). Monitor competitor activities and new practice openings in the region.
Educational Outreach: Coordinate "Lunch and Learns," webinars, or CME events where our specialists can present new treatments or technologies to potential referring partners.
Brand Advocacy: Ensure the practice is viewed as a "community-centered, patient-first" provider through consistent messaging and professional representation.